Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career.
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.
Course Outline:
Our Vision:
Central Piedmont will be a champion of students, a catalyst for opportunity, and an exceptional provider of learning experiences that transform lives and strengthen our community.
Our Mission:
To facilitate student learning, success and completion, Central Piedmont provides exceptional education and globally competitive training in an engaging, supportive environment.
Our Values
Student-centered:
We are committed to students and learning. Student Success is the heart of everything we do. Student Success: Students intentionally and equitably navigating well-designed pathways to reach their educational, career, and life goals.
Collaboration:
We recognize the power of partnerships and effective communication and work collaboratively within our organization and externally in the Charlotte-Mecklenburg community and beyond.
Excellence:
We strive to achieve excellence by recognizing opportunities, solving problems, and innovatively serving our students and community.
Accountability:
We demonstrate integrity, transparency, and effective use of resources by assessing our programs and services and using data to inform our decisions.
Equity:
We believe all individuals have the potential to succeed and we will provide student-focused pathways to achievement.
Courage:
We are passionate about our work. We are willing to acknowledge our strengths and weaknesses and confront challenges with intentionality.
Bad writing distorts your ideas. This course will teach you how to write better, more eff ectively, and without wasting time on draft after draft. By the end of this course, you will have identifi ed and corrected the weaknesses in your writing.
Clear Report Writing for Auditors course is offered by Effective Training. We tailor the standard courses for our clients’ needs to drive career development and growth as their employees compete and excel in today’s constantly changing global marketplace.
We provide a hands-on, practical guide to understanding how we communicate, how it affects others, and how to communicate with clarity, purpose and understanding.
Writing effective reports and proposals takes more than fundamental writing skills. This course teaches readers how to organize, research, develop, and edit complex documents as well as sharpen one's overall business writing skills.
This course explores the theoretical foundations and applications of business ethics.The coursework, tools, and discussions in business ethics provide a solid ethical foundation integral to all business careers.
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