Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career.
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.
Course Outline:
Our Vision:
Central Piedmont will be a champion of students, a catalyst for opportunity, and an exceptional provider of learning experiences that transform lives and strengthen our community.
Our Mission:
To facilitate student learning, success and completion, Central Piedmont provides exceptional education and globally competitive training in an engaging, supportive environment.
Our Values
Student-centered:
We are committed to students and learning. Student Success is the heart of everything we do. Student Success: Students intentionally and equitably navigating well-designed pathways to reach their educational, career, and life goals.
Collaboration:
We recognize the power of partnerships and effective communication and work collaboratively within our organization and externally in the Charlotte-Mecklenburg community and beyond.
Excellence:
We strive to achieve excellence by recognizing opportunities, solving problems, and innovatively serving our students and community.
Accountability:
We demonstrate integrity, transparency, and effective use of resources by assessing our programs and services and using data to inform our decisions.
Equity:
We believe all individuals have the potential to succeed and we will provide student-focused pathways to achievement.
Courage:
We are passionate about our work. We are willing to acknowledge our strengths and weaknesses and confront challenges with intentionality.
Communication in the workplace is increasingly done via the written word. With different perspectives, personalities and priorities it is no wonder that communicating effectively can be a challenge.
Looking for a course to help improve your business writing in Los Angeles or online? In this 1-day Business Writing course, participants learn step-by-step how to write more persuasive and effective emails, reports and business proposals and create a more favorable impression of themselves
This course teaches you how to strengthen your skills of influence, increase your ability to persuade, and negotiation without conflict. In addition, this course will teach you conflict management skills when conflict cannot be avoided.
Designed to give you the knowledge and skills necessary to lead and communicate in today's highly diverse workplace, this course provides the most current approaches to communicating and motivating employees with culturally different expectations.
That’s why every leader at your organization needs to be able to coach, give feedback, and ignite better conversations. Without effective communication, employee performance, employee engagement, talent retention, and business execution are at risk.
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