Business English

In Business English, students will be acquiring an overall understanding of language and basic concepts of business and economics.

This course introduces key concepts in areas of production, corporate structure, marketing, logistics, international trade and finance.

Areas of study might include management, corporate structure, global management, economic sectors, and financial instruments.

Students will gain an accelerated understanding of key vocabulary and management concepts. They will practice communications using typical word combinations and grammar used in management by professionals.

In Marketing, students will strengthen their understanding of business concepts such as research, product development, branding, public relations, advertising and promotion.

Students will write and talk about English vocabulary most often associated with marketing. Students will perform a SWOT analysis on a company, and support understanding by completing class assignments on branding and promotion.

A minimum of 40 hours of out-of-class work will be required for this course and may include vocabulary study, memorization and practice, assigned readings, essay writing, textbook or handout exercises and other practical English usage exercises.

What you'll learn from this course:

• Write a comprehensive cover letter and resume.
• Discern and evaluate leadership qualities, best business practices, and entrepreneurial undertakings. 
• Navigate business media outlets/analyze business information/present findings and research. 
• Demonstrate proper business etiquette, written, verbal, and physical.
• Assess and profile leaders and leadership strategies.
• Complete annual business reports.
• Make qualitative stock analyses.
• Utilize business vocabulary.