The course aims to adopt a comprehensive strategy by engaging marketing mix strategies. The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans.
DurationThe course aims to adopt a comprehensive strategy by engaging marketing mix strategies. The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans.
Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy.
Topics:
Putra Business School (PBS) is a leading business school accredited by AACSB and ABEST21. All of our programmes are accredited by MQA.
With a vision of becoming a leading business school in the country, PBS has achieved several strengths in postgraduate business education which includes world-class international accreditation by AASCB (Association to Advance Collegiate Schools of Business).
In addition to its AACSB accreditation, PBS is accredited by ABEST21 (The Alliance on Business Education and Scholarship for Tomorrow, a 21st Century Organization). All our programmes are also endorsed by the Malaysian Qualifications Agency (MQA) and the Malaysian Ministry of Higher Education.
Our Vision:
To be a leading business school in the region, fulfilling global expectations.
Our Mission:
To produce business graduates who meet the needs of the business community and to develop innovative and socially responsible leaders who are capable of dealing with changes in the global environment;
To contribute to the advancement of relevant knowledge in the area of business management by leveraging respected and referred experts; and
To foster long-term relationships with industries and communities in order to create a sustainable impact for all.
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