Business Intelligence And Analytics Systems

by Putra Business School (PBS) Claim Listing

The course aims to adopt a comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans.

$800

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img Duration

30 Hours

Course Details

The course aims to adopt a comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans.

Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy.

 

Topics:

  • Overview of Business Intelligence, Analytics and Big Data
  • Business Intelligence and Data Warehousing
  • Descriptive Analytics
  • Data Mining Process, Methods and Algorithms
  • Text, Web and Social Media Analytics
  • Optimisation
  • Decision Analysis
  • Simulation
  • Big Data Concepts and Tools
  • Future Trends, Privacy and Managerial Considerations in Analytics
  • Putrajaya Branch

    Level 3, Office Building of the Deputy Vice Chancellor (Research & Innovation) Universiti Putra Malaysia, Putrajaya

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