Get equipped with practical skills that enable you to craft and deliver stories in ways that create lasting impressions, and build emotional connections while communicating brand values.
DurationGet equipped with practical skills that enable you to craft and deliver stories in ways that create lasting impressions, and build emotional connections while communicating brand values.
Using personal experience, prior knowledge and an array of new information, participants will master the art of formulating the best stories to present. Stories that motivate, stimulate and evoke emotions to generate actions inclined to strategic objectives. Participants will be able to write and deliver a business speech by the end of this module.
Building on the ‘Foundations of Brand Storytelling’, participants will learn about business story frameworks, presentation design, and non-verbal communications, which are essential tools to elevate the pitch. A holistic experience on the subject matter includes short lectures, engaging examples and lots of in-class exercises that will nurture the natural ability for storytelling.
Established in 2017, SMU Academy is the professional training arm of the Singapore Management University (SMU) and aims to grow the University’s impact, broaden its reach, and cultivate positive change through innovative continuing education offerings.
The Academy aspires to always be at the forefront of building capabilities and continuing professional development for an effective, innovative and responsive workforce in this ever-changing economy. ​
In partnership with the Government, leading businesses and the wider community, SMU Academy offers a comprehensive array of cutting-edge interdisciplinary programmes to support Singapore’s lifelong learning imperative, help organisations meet their reskilling goals, and equip individuals with the skills and competencies to develop a competitive advantage.
With over 800 quality programmes to choose from, our participants are empowered to thrive in the future of work through a practice-oriented, experiential, and interactive approach that integrates academic depth, real-world business cases and interdisciplinary learning.​
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