Business Strategy

In Business Strategy course, you’ll learn to put essential business management principles into practice to formulate business strategy. You will examine real-life case studies covering a wide range of Canadian and international business situations. This course works from a general management perspective to explore functional activities such as production, finance and marketing.
 

Topics Include:

• Strategy and why it’s important
• Crafting and executing a strategy
• Analyzing a company’s external environment and competitive position
• Competing in foreign markets
• Ethical and socially responsible business strategies
   

Course Grads Will be Able to:

• Understand strategic business theory
• Develop and implement a strategic plan
• Effectively implement and formulate business policies
• Create strategies at both the corporate and functional levels of a business
• Create strategic policies sensitive to societal values and trends