This workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviors.
DurationThis workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviours. This content is the result of CEPSM’s extensive direct experience in the social marketing behaviour change arena, consulting for and/or training hundreds of organizations in Canada and around the globe. The workbook is meant to help public sector and non-profit organizations involved in marketing, communications, public awareness/education and outreach.
It will be very relevant to those responsible for influencing attitudes and behaviours to improve health, prevent injuries and diseases, protect the environment, prepare citizens for emergencies, transition to environmentally friendly transportation, and a multitude of today’s critical issues.
The workbook guides users through the process of creating a customized strategic social marketing plan for their organization that will increase the chances of a successful implementation.
The Centre of Excellence for Public Sector Marketing (CEPSM) is a specialized management consulting firm established in 2005, devoted to helping governments, nonprofits, and associations with the unique challenges they face in their strategic marketing and communications initiatives.
We are based in Ottawa, Canada; however, our work stretches across five continents and hundreds of organizations. Our core functions are consulting, training and speaking.
We are also the past producers of Canada’s MARCOM Annual Conference as well as the creators of the Professional Certificate in Public Sector and Non-Profit Marketing in partnership with the Sprott School of Business at Carleton University.
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing str...
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