This workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviors.
DurationThis workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviours. This content is the result of CEPSM’s extensive direct experience in the social marketing behaviour change arena, consulting for and/or training hundreds of organizations in Canada and around the globe. The workbook is meant to help public sector and non-profit organizations involved in marketing, communications, public awareness/education and outreach.
It will be very relevant to those responsible for influencing attitudes and behaviours to improve health, prevent injuries and diseases, protect the environment, prepare citizens for emergencies, transition to environmentally friendly transportation, and a multitude of today’s critical issues.
The workbook guides users through the process of creating a customized strategic social marketing plan for their organization that will increase the chances of a successful implementation.
The Centre of Excellence for Public Sector Marketing (CEPSM) is a specialized management consulting firm established in 2005, devoted to helping governments, nonprofits, and associations with the unique challenges they face in their strategic marketing and communications initiatives.
We are based in Ottawa, Canada; however, our work stretches across five continents and hundreds of organizations. Our core functions are consulting, training and speaking.
We are also the past producers of Canada’s MARCOM Annual Conference as well as the creators of the Professional Certificate in Public Sector and Non-Profit Marketing in partnership with the Sprott School of Business at Carleton University.
In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
Trainees will be able to use social media channels to amplify official messages, promote achievements and tackle fake news.
Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
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