The Centre of Excellence for Public Sector Marketing (CEPSM) is a specialized management consulting firm established in 2005, devoted to helping governments, nonprofits, and associations with the unique challenges they face in their strategic marketing and communications initiatives.
We are based in Ottawa, Canada; however, our work stretches across five continents and hundreds of organizations. Our core functions are consulting, training and speaking.
We are also the past producers of Canada’s MARCOM Annual Conference as well as the creators of the Professional Certificate in Public Sector and Non-Profit Marketing in partnership with the Sprott School of Business at Carleton University.
This workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviors.
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