Certificate in Digital Copywriting (Advance)

This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.

During your Advanced Certificate in Digital Copywriting, you will learn to:

• Write clear and structured copy for digital media
• Develop a strong and persuasive style that works for your brand
• Optimise your copy for search engines
• Master different approaches for different digital channels
• Have the confidence to assess copy that works, and make recommendations for improvements

Syllabus:

• Writing concise and persuasive copy for digital media
• Getting style and tone of voice right
• Copywriting for Search Engine Optimisation (SEO) and search advertising (PPC)
• Email copywriting
• Blogging and social media