You will learn to communicate effectively by engaging with employers and decision-makers from the industry throughout this course and will have the opportunity to work with live clients.
Our courses are designed in partnership with industry professionals to ensure you are prepared to work in marketing, digital marketing, advertising & public relations organisations and we regularly have visits from industry partners and guest speakers.
The redesigned courses now have an increased focus on the use of digital marketing and social media techniques in marketing communications.
You will learn to communicate effectively by engaging with employers and decision-makers from the industry throughout this course and will have the opportunity to work with live clients.
City of Glasgow College is Scotland’s largest technical and professional skills college. Its award winning twin-site super campus in the heart of Glasgow offers outstanding resources and opportunities for students to gain essential skills for their future careers.
Innovative approaches to teaching and learning enable personalised development across a range of subjects on campus and online. Up to 8,000 graduates leave the college each year ready for the world of work.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.
Whether you are self-employed or running a small or medium sized enterprise (SME), marketing is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively.
This masterclass has been designed to provide a practical introduction to income generation. This will empower learners with the confidence, skills and resources needed to introduce and sustain successful income generation in their school.
It is an essential marketing and strategic tool. It provides both an offensive and defensive strategic tool to analyse opportunities and threats.
The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners tolate these to the marketing industry.
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