You will learn to communicate effectively by engaging with employers and decision-makers from the industry throughout this course and will have the opportunity to work with live clients.
DurationOur courses are designed in partnership with industry professionals to ensure you are prepared to work in marketing, digital marketing, advertising & public relations organisations and we regularly have visits from industry partners and guest speakers.
The redesigned courses now have an increased focus on the use of digital marketing and social media techniques in marketing communications.
You will learn to communicate effectively by engaging with employers and decision-makers from the industry throughout this course and will have the opportunity to work with live clients.
City of Glasgow College is Scotland’s largest technical and professional skills college. Its award winning twin-site super campus in the heart of Glasgow offers outstanding resources and opportunities for students to gain essential skills for their future careers.
Innovative approaches to teaching and learning enable personalised development across a range of subjects on campus and online. Up to 8,000 graduates leave the college each year ready for the world of work.
This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value.
This training workshop can be booked at anytime and delivered on a day that suits your school or local group.
The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners tolate these to the marketing industry.
All our marketing courses and workshops are tailored to each organisation’s needs. Past clients have always been impressed with how successfully they are able to apply the skills they have learnt either to their individual jobs or to the business as a whole.
This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.
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