Certificate In Professional Marketing (IBT Level 4)

IBT Certificate in Professional Marketing (Level 4) is aimed at helping learners in acquiring skills and knowledge that will facilitate in planning and delivering marketing campaigns at an operational level in any business organisations.

Further, the course is best suited for students who are interested in a career in marketing. The learners, upon completing the Professional Marketing qualification of IBT can take up the role of Marketing Executive, Communications Specialist, Marketing Officer, and Marketing Communications Executive.

The IBT Certificate in Professional Marketing will include credits of 120 across 6 units and 1200 hours of learning, which include the guided learning hours, work-based learning, preparation time, assessment time. In the end, we will make the learners capable of planning successful marketing campaigns and understand customer demand and changing market trends.

Key Benefits:

• Understand the basic concept of marketing and its importance in an organisation
• Recognise the relevance of marketing mix and suitable context
• Understand the process of planning a campaign, the significance of the internal and external situational analysis.
• Learn about the various approaches in marketing campaigns and the significance of post-campaign evaluation
• Determine the factors influencing customer behaviour
• Comprehend research methods and metrics available to monitor customer experiences