The Certificate in Social Media Marketing is designed for people like you who desire the skills to use social media platforms in the creation of an integrated marketing plan.
The Certificate in Social Media Marketing is designed for people like you who desire the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a foundation in the basics of marketing and practice, and you will learn how to execute successful social media strategies and campaigns.
This certificate walks you through the fundamentals, from research to creation to strategy and growth, of social media marketing and the role it plays in the marketing mix.
Your Takeaways
This program is a great way to help you:
Learn the essentials and fundamentals of marketing.
Measure and track social media performance and ROI;
Create a social media strategy aligned with your business and marketing goals.
Audit, plan and implement a social media strategy;
Identify trends and insights around your social media marketing efforts.
Our Approach
As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample opportunity to contribute personally to the process. Participation is paramount.
Who Benefits Most?
Anyone who wants to learn the fundamentals of social media
Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online;
Public relations professionals who want to broaden their own reach or that of their clients;
Students moving onward to an academic path in the web world;
Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
Small-business owners or association members who manage their own communications;
Website owners and managers who want to maximize their reach on the web.
As a next-generation university, we reimagine the future of higher education. Concordia’s innovative approach to experiential learning and cross-functional research benefits our 50,000 students.
Concordia is the top-ranked university in Canada under 50, located in vibrant Montreal on the traditional lands of the Kanien’kehá:ka Nation. We strive to be socially responsible and create a more equitable and sustainable world.
A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Discover the content of our Level 1 Google Ads training and learn how to create and optimize your first sponsored link campaigns that will make your website soar to the top of the search engines.
In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy