Certification In Digital Marketing (CDM)

Digital Marketing course is suited to entrepreneurs, people wishing to move into a career in digital marketing, and to people who already work in the marketing field, but feel they need to deepen and extend their knowledge of online marketing.

It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.

Objectives:

• Understand the roles and benefits of each digital marketing channel
• Research, plan, implement, test and measure digital marketing campaigns
• Confidently plan an integrated digital marketing programme
• Identify and analyse critical success factors for digital marketing

Course Content:

• Modules 1- SEO
• Module 2- SMO
• Module 3- Google Ad Words (SEM)
• Module 4 Google Analytics
• Module 5 Content Writing
• Module 6 WebMasters
• Module 7 Email Marketing
• Module 8 Word Press
• Module 9 Blogging
• Module 10 Affiliate Marketing
• Influencer Marketing
• Mobile Influencer Marketing
• Drop Marketing
• Ecommerce & Drip Shipping
• Media Buying And Planing