Certified Digital Marketing Professional

The course will introduce participants to the most important and a transformative aspect of digital marketing, delivered by the industry's leading practitioners. This course aims to produce individual that have necessary and proper skills in the digital marketing industry. 

The course is a rounded introduction to all the core digital marketing disciplines, and will prepare students to take up a more specialist role within the overall marketing domain. This certification is delivered as a hybrid learning (online and face-to-face) by Certified Trainers in Digital Marketing (awarded by DMI).

Learning Outcome

• At the end of the programme, the trainees will be able:
• Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
• Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
• Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement

DMI Exam Passing Rate: 60/100

Entry Requirement

• Bachelor's Degree in any related fields or equivalent

This course is divided into ten (10) main modules as following:

Module 1

• Introduction to Digital Marketing

Module 2

• Content Marketing

Module 3

• Social Media Marketing

Module 4

• Search Engine Optimization (SEO)

Module 5

• Paid Search (PPC) Using Google Ads

Module 6

• Display and Video Advertising

Module 7

• Email Marketing

Module 8

• Website Optimization

Module 9

• Analytics Using Google Analytics

Module 10

• Digital Marketing Strategy