At UCW, we believe in a future where technology and business are seamlessly integrated. This vision is supported by experts in the field and relevant courses such as the Certified Digital Marketing Professional by the Digital Marketing Institute (DMI).
At UCW, we believe in a future where technology and business are seamlessly integrated. This vision is supported by experts in the field and relevant courses such as the Certified Digital Marketing Professional by the Digital Marketing Institute (DMI).
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy with UCW’s digital marketing course.
By earning DMI certification in digital marketing, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
After completing this digital marketing course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies.
You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This DMI certification in digital marketing is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management.
It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.
Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
University Canada West is an innovative business and technology-oriented institution located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration.
Courses are offered at our two downtown Vancouver campuses and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications.
Our Digital Strategy Accelerator ensures all your digital tools work together, built around your business goals. We use the latest thinking in behavioural psychology so you can prompt people take the actions you want them to take.
Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, search engine optimization and more.
In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
Did you know, more folks check Facebook or log in to YouTube more each day than listen to the radio receiver or read a newsprint. If you aren’t reining in the great power of social media you are overlooking away on an enormous sales and profitability opportunity.
This workshop lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the workshop for you! Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured.
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