Certified Digital Marketing Specialist in Search Marketing by ​Digital Marketing Institute (DMI)

by Blankskript Consultants Claim Listing

This dynamic specialized online search marketing course covering seo, paid search (ppc), google adwords, microsoft ads (bing ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of

RM6779

Contact the Institutes

Fill this form

Advertisement

Blankskript Consultants Logo

img Duration

Please Inquire

Course Details

This dynamic specialized online search marketing course covering seo, paid search (ppc), google adwords, microsoft ads (bing ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. 

Why DMI?

The World’s Most Recognized Digital Marketing Course

  • Training Excellence for over 12 years
  • Gain a globally recognized certification
  • 12 months FREE membership included
  • Join a global network of over 150k members

Global Industry Advisory Champions (GIAC)

  • Under the guidance of their Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

What’s Included

  • 30+ hours of video content
  • Delivered 100% online
  • Global certification​
  • Expert led learning
  • New bite-sized modules
  • Access to 100s of resources

Module 1: Introduction to Search Marketing

Module Info & Overview:

  • Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks. Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better.

Module 2: SEO Setup

Module Info & Overview:

  • The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.

Module 3: SEO Content

Module Info & Overview:​

  • Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen: Content that speaks to your audience. How SEO and content marketing work together as a team Tools and techniques of on-page optimization. How to engage more across the various digital marketing channels Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities How to turn your fascinating content into riveting conversion rates A big, beautiful, visionary content strategy. And nifty tools to evaluate the performance of your SEO content.

Module 4: SEO Workshop

Module Info & Overview:​

  • Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn: How to tighten the technical side of the SEO and sharpen your on-page optimization Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. Learn more on how to build and maintain backlinks on your website How these tricks and tools enable bigger, better, more ambitious strategy.

Module 5: Paid Search

Module Info & Overview:​

  • As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.

Module 6: Display Advertising

Module Info & Overview:​

  • That means banners, text ads, video, flash, audio and more. Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about them.

Module 7: Analytics with Google Analytics

Module Info & Overview:​

  • Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics. This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.

Module 8: Strategy and Planning

Module Info & Overview:​

  • So now you have tools, techniques, practices, superpowers and more tools. You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?
  • Kuching Branch

    High Tech Park, Muara Tebas Land District, Tegas Digital Village, Sama Jaya Free Industrial Zone, 93350, Kuching

Check out more Digital Marketing courses in Malaysia

Evo Marketing Logo

Digital Advertising & Marketing

Understand campaign and site performance and gain the insight with our service solutions, as you need to improve conversion rates and generate more qualified leads through web, email, mobile and social channels.

by Evo Marketing [Claim Listing ]
Yea Business Logo

Social Media Marketing Course

Social Media Marketing course is offered by Yea Business. No matter from beginner class to advanced version, we will unreservedly share our actual combat experience with all students.

by Yea Business [Claim Listing ]
GemRain Consulting Sdn Bhd (GRC) Logo

Search Engine Optimization For Business (DM-103CL)

Master the art of SEO and rank your website on Google, Yahoo, and Bing. Learn on-page, off-page optimization, and effective link-building strategies in our comprehensive Search Engine Optimization (SEO) course.

by GemRain Consulting Sdn Bhd (GRC)
Charles Mann Solutions Logo

Social Media Marketing for Business Training

Our course ensures wide coverage of the techniques that can be utilised for marketing purpose. Whether Facebook, TikTok, Instagram, X/Twitter or LinkedIn, our training course has been developed from the ground up and is continuously tweaked and adjusted based on changes in teh social media landscap...

by Charles Mann Solutions [Claim Listing ]
Excel Academy Logo

SEO (Search Engine Optimisation)

This interactive short online SEO course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance.

by Excel Academy [Claim Listing ]
  • Price
  • Start Date
  • Duration

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy