Communication Skills

Who Should Attend?

• Directors of all organisations: in every sector

• Managers of departments or projects

• Team leaders and supervisors

• Everybody who would like to make more impact with their communication skills

Outcomes

• Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation

• Build relationships of trust with stakeholders through consistent and relevant communication

• Promote and protect their brand with influential communication

• Communicate with confidence with difficult stakeholders

• Manage crisis situations positively

• Apply the tips and avoid the traps of effective communication

Course Topics:

Fundamentals Of Effective Communication For All PR And Media

• Purpose, objectives and measures of success

• Research, segment, understand and respect stakeholder needs

• Clear structure with relevant messages through appropriate media

• Harness the 5 senses for effective PR

• Ask for, receive and utilise feedback

• Project management of all communication: macro and micro

Oral Communication Skills

• How much people hear, understand and why

• Voice: including tone, volume, variety to influence impact

• Ask appropriate questions

• Listen actively to the answers

• Evaluate responses and adjust approach

• Overcome challenges of: telephone, conference calls, podcasts, etc

Written Communication Skills

• How people read

• Adapt language, approach, structure and content accordingly

• Skilled writing, editing and proofreading

• Personalise mass communication

• Monitor and measure effectiveness and impact

• Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

Face-To-Face Communication

• Read other people’s body language

• Manage your own body language to support your message

• Evaluate what’s said in contrast to what’s demonstrated through body language

• Convey messages without words

• Incorporate cultural traditions and differences

• Use these skills in all meetings with all stakeholders

Bringing All The Skills Together To:

• Resolve stakeholder complaints and conflict

• Give powerful and winning presentations

• Manage press conferences

• Give confident press interviews

• Chair and participate in productive meetings