Communication Skills

Who Should Attend?

• Directors of all organisations: in every sector
• Managers of departments or projects
• Team leaders and supervisors
• Everybody who would like to make more impact with their communication skills

Outcomes

• Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
• Build relationships of trust with stakeholders through consistent and relevant communication
• Promote and protect their brand with influential communication
• Communicate with confidence with difficult stakeholders
• Manage crisis situations positively
• Apply the tips and avoid the traps of effective communication

Course Topics:

Fundamentals Of Effective Communication For All PR And Media

• Purpose, objectives and measures of success
• Research, segment, understand and respect stakeholder needs
• Clear structure with relevant messages through appropriate media
• Harness the 5 senses for effective PR
• Ask for, receive and utilise feedback
• Project management of all communication: macro and micro

Oral Communication Skills

• How much people hear, understand and why
• Voice: including tone, volume, variety to influence impact
• Ask appropriate questions
• Listen actively to the answers
• Evaluate responses and adjust approach
• Overcome challenges of: telephone, conference calls, podcasts, etc

Written Communication Skills

• How people read
• Adapt language, approach, structure and content accordingly
• Skilled writing, editing and proofreading
• Personalise mass communication
• Monitor and measure effectiveness and impact
• Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

Face-To-Face Communication

• Read other people’s body language
• Manage your own body language to support your message
• Evaluate what’s said in contrast to what’s demonstrated through body language
• Convey messages without words
• Incorporate cultural traditions and differences
• Use these skills in all meetings with all stakeholders

Bringing All The Skills Together To:

• Resolve stakeholder complaints and conflict
• Give powerful and winning presentations
• Manage press conferences
• Give confident press interviews
• Chair and participate in productive meetings