Communications And Story-telling

Storytelling has been and always will be the single most valuable skill any PR pro must have. Storytelling is an art, and several skill sets go into storytelling Most great speakers understand that communicating a powerful idea is best done through storytelling and building a narrative.   

This practical and interactive communications course is designed to address both internal and external audiences. You will learn the key elements to conveying an inspiring message in an impactful clear manner to create audience engagement and see several role model examples.

You will understand the important ingredients of both planning (designing) and delivery techniques wherein you shine in sharing this powerful idea. For the external audiences, you will integrate your organisation’s public speaking guidelines and presentation aids.  

You will be given the optional opportunity to practice storytelling during the session. Come prepared to develop your storytelling skills and have a lot of fun! 

You Will Explore How To:

• Choose the right story and apply effective storytelling skills
• Establish the key elements of storytelling
• Create narrative patterns
• Enhance your speaking techniques
• Reach and engage an audience
• Achieve your communications objectives

We Will Cover:

• Identifying your goals and objectives 
• Understanding why we love stories and what makes a great story 
• Identifying your organisation’s story and narrative 
• Choosing the right story – audience; context; theme; objectives 
• Injecting dynamism into your presentation 
• Building trust and credibility