This innovative course effectively blends theory with practical application, staying current with the latest industry trends. It is well suited to individuals who wish to extend, deepen,
Course overview
Benefits of this course
This innovative course effectively blends theory with practical application, staying current with the latest industry trends. It is well suited to individuals who wish to extend, deepen, and sharpen their understanding of current developments in the media and communication industries.
Our refreshed curriculum covers four key areas:
Media and (Social) Justice, encompassing media representation, ethics and regulation;
Media Management and Marketing, focusing on reaching audiences with digital and social media marketing as well as leadership in media organisations;
Audiovisual Communication and Production, delving into effective utilisation of audiovisual communication and confident execution and commissioning of media production; and
Professional Communication, covering specialist sectors such as fashion communication, health communication or political communication.
Throughout the course, you will develop career skills through module content and the completion of authentic or practical assessment. You can also gain work experience with a Professional Placement.
Award
You can select to apply for one of the available exit points for this course.
Master of Arts (MA)
Who is this course for?
We have designed this programme for savvy communicators and keen media users who wish to get a leg up in the industry.
We train you to be a well-rounded media and communication professional who is conversant in the global media industries, sensitive to ethical issues of media diversity and in possession of the knowledge and skills to reach audiences, lead employees and commission media production.
City’s history
City's tradition of providing high quality education relevant to business and the professions dates back 160 years. For many of our graduates, time spent at city laid the groundwork for leadership, innovation and excellence that have changed the world we live in.
Vision and Strategy 2030
We are the university of business, practice and the professions.
City’s vision and strategy 2022-30 will set out a framework of priorities for us to work towards that will enable us to deliver the best experience for students, staff and alumni; ensure the world around us understands what makes city special; and will enable us to live our mission
– Professor sir anthony finkelstein, president of city
following a period of enormous change, including leadership, learning, teaching and working practices and emerging from a global pandemic, in 2021 city embarked on an ambitious journey to develop a new and distinctive vision and strategy which will guide the university’s future successes.
A Collaborative Approach
in order to capture the voices and views of as many people from across the city community as possible, including staff, students, alumni and partners, city launched its most collaborative and consultative strategy development process to date.
over 2,000 members of city’s community took part in the innovative stakeholder engagement programme, sharing over 13,500 ideas and contributions through a series of in-person and online staff sessions, focus groups, workshops, a student engagement day and the interactive and anonymous online platform, the big city conversation.
these were compiled to produce the draft vision and strategy outline which was approved by city’s council in spring 2022.
Our Strategy Headlines
through extensive analysis, the wide variety of thoughtful and insightful feedback received through the consultation enabled city to define its strategy headlines, as well as understanding what it is doing well and what could be done differently:
1. We build successful and fulfilling careers and develop leaders for the world of work
understanding, celebrating and empowering our students – the students who choose us, and whom we choose – and delivering enriching and personalised educational experiences
creating a diverse and vibrant community of learning that reaches far beyond the university and is sustained through powerful networks
providing relevant skills, attributes and approaches that enable our graduates to succeed in their future careers and life pathways.
2. We undertake research at the frontier of practice
fostering important, impactful and engaged research
educating professionals for whom evidence-based thinking is integral to their practice
challenging practice and redefining the professions.
3. We are a flexible, high-performing learning organisation
building a great place to work that is inclusive, supports wellbeing and is a fun place to be
creating an accountable, socially responsible, efficient and responsive organisation that can deliver this strategy
operating a robust and sustainable financial margin that ensures we have the space to achieve our mission.
4. We are open and outward-facing
comfortable with partnership and happy with co-creation – the opposite of an ivory tower
ambitious, innovative and risk-taking – not afraid to be different
embedded in london, a world capital and proud of our deep connections with the city of london.
Moving from Strategy to Implementation
eight workstreams have been identified to form the details of the strategic plan including the sequencing, prioritising, interdependencies and resource requirements to deliver city’s objectives over the next eight years.
the next seven years will see the full implementation and delivery of the vision and strategy 2030.
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