Marketing creates a direct connection between the brand and its consumers, suppliers, potential partners, new candidates and more. With research showing that people feel mispresented or unrepresented within brands’
Inclusive Marketing and Communications
Marketing creates a direct connection between the brand and its consumers, suppliers, potential partners, new candidates and more. With research showing that people feel mispresented or unrepresented within brands’ advertising, it is essential for orgnanisations to promote inclusivity within their marketing and communications.
This interactive session explores how your brand accurately represents the true diversity of your audience, motivates people to challenge stereotypes, and aims to build your confidence and knowledge in delivering the right brand message through inclusive marketing and communications.
Course Content
What is inclusive communication and why is it important?
We start by considering our own experiences of good and bad communication and ask why it’s important to consider a range of perspectives when communicating with the world around us.
Reflecting on memorable campaigns – the good, the bad, the backlash
There have been several memorable marketing campaigns in recent history, some for good reason, others not so much. The participants share their own memorable campaigns, and we share a few that made the history books.
Understanding stereotypes and clichés
Research by Radley Yeldar found that 45% of the Forbes Most Valuable Brands rely on stereotypes and clichés in their marketing and communication. We dig into the significance and impact of this and share some examples that help participants recognise how these stereotypes can show up.
Our Story& Meet The Team
“We always ate dinner together as a family so from about the time I could write my name, I was attending the informal strategy meetings my parents often chaired at tea-time, as they balanced a young family and new business.
I remember the day my mum – or Kasmin as she is now known to me Mon-Fri, 9-5 – interviewed RightTrack’s first employee in the garden on a summer’s day. I was five. Her name was Vicci. She was shy, and seventeen.
As RightTrack, Vicci and I grew together there was no way of knowing that written in the stars was an exciting, intertwined future at each other’s side.
Condensing the following three decades into a paragraph is a tall order but safe to say, it’s been full of mostly spectacular highs.
There are a lot of special things about this story. Not just the gratitude I hold in my heart for a decade of working closely with my parents once I was fully grown and formally joined the team.
Or the luck of ending up leading the business with Vicci (one of the most supportive and authentic human beings you could ever meet). But we are both now in the most privileged of positions to maintain and nurture the essence that has always been at the heart of RightTrack – and that is, quite simply, a belief in people.
A belief that with a little bit of learning, and a lot of brave, we can ignite the potential within and achieve incredible things together.”
We are extremely proud to have worked with such a wide range of clients.
We have worked on amazing projects for all of our clients, offering a variety of training services and solutions to clients in a variety of different sectors. Take a look through our case studies and see the projects & clients, which RightTrack have worked with over the years.
Master the art of professional and friendly communication. Navigate difficult conversations, handle conflicts with finesse, and build trust among colleagues.
This course will provide important guidance, tools and techniques to help those looking to either start their career or make the necessary plans to enhance or change their existing career.
Developing a training programme to meet your specific requirements
This course will help you to identify and apply for a suitable job, training programme or course.
There are no entry requirements; however you will need to have a basic knowledge of computing and a good level of English minimum Level 1.
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