Communications

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Marketing creates a direct connection between the brand and its consumers, suppliers, potential partners, new candidates and more. With research showing that people feel mispresented or unrepresented within brands’

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Course Details

Inclusive Marketing and Communications

Marketing creates a direct connection between the brand and its consumers, suppliers, potential partners, new candidates and more. With research showing that people feel mispresented or unrepresented within brands’ advertising, it is essential for orgnanisations to promote inclusivity within their marketing and communications. 

This interactive session explores how your brand accurately represents the true diversity of your audience, motivates people to challenge stereotypes, and aims to build your confidence and knowledge in delivering the right brand message through inclusive marketing and communications.

 

Course Content

What is inclusive communication and why is it important?

We start by considering our own experiences of good and bad communication and ask why it’s important to consider a range of perspectives when communicating with the world around us.

Reflecting on memorable campaigns – the good, the bad, the backlash

There have been several memorable marketing campaigns in recent history, some for good reason, others not so much. The participants share their own memorable campaigns, and we share a few that made the history books.

Understanding stereotypes and clichés

Research by Radley Yeldar found that 45% of the Forbes Most Valuable Brands rely on stereotypes and clichés in their marketing and communication. We dig into the significance and impact of this and share some examples that help participants recognise how these stereotypes can show up.

  • Birmingham Branch

    St James House, 65 Mere Green Rd, Sutton Coldfield,, Birmingham

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