Content and Media Management

The Content Media Management module (MARK11034) focuses on content and media management, one of the most important topics of digital marketing. Content consists of all the core elements that are critical for digital communications including text, audio-visual material, animation, database forms to content management systems (CMS), that enable the digital marketer to deliver tactical online projects.

This module will build on previous digital marketing concepts delivered by the programme, by providing students with more in-depth knowledge of interactive media such as: mobile applications, mobile marketing (e.g. in-game advertising), conversational / viral advertising and popular content development strategies for social media such as Twitter, Facebook, YouTube, among others.  The module will enable students to gain an understanding of the processes and technical/ creative skills to deliver and manage content for these specialist areas of media to help achieve marketing goals. 

The learning experience is intended to be flexible and student-centred, aiming to deliver an interactive learning experience.  Students will have the opportunity to develop, as part of the module assessments, an online portfolio of competencies that will sharpen their practical skills.  Students will also be encouraged to develop their critical skills and produce material consistent with both academic and current industry requirements.

On successful completion of this module the student will be able to:

• Critically evaluate and analyse the content management process and how organisations manage it strategically
• Develop and critically examine contemporary content management strategy components, using a mix of offline and online communication channels
• Critically evaluate the role that content development plays in the digital marketing process
• Critically examine the impact of current international advances in digital technologies and their effect towards content management needs

This is an SCQF Level 11 module, and upon successful completion, participants will be awarded 20 credits.

Further study

• In addition to being available on a CPD basis, this module is part of our MSc Digital Marketing.
• Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
• The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Modules available through the UWS CPD Centre include:

• Digital Branding
• Future Marketing & Transformational Technology
• Digital Marketing Practice
• Content and Media Management

Also, you may wish to consider our ground-breaking Master’s in Professional Practice (MProf).

The provides a personal, tailored learning experience at postgraduate level, blending personal development with academic studies where you build your own progamme of study.

For the first time, learners can choose modules from across a wide range of options offered by all four Schools at UWS, allowing you to create a bespoke curriculum, with support and guidance from programme staff.

This personalised approach ensures that each learner's unique needs are recognised, supported, and integrated into the qualification they receive.  There are options for you to achieve a Postgraduate certificate, a Postgraduate Diploma, or a full Masters qualification.