Content Creation & Optimization

We are living in an increasingly DIY age, like getting hands-on with repairing simple plumbing leaks or electrical wirings around the office. But most importantly, more and more companies want to reclaim ownership of their own identity, in curating and disseminating their own corporate messages.

Advertising and Public Relation agencies aren’t exactly cheap. Plus, you risk looking and sounding exactly like every other client under their wings. You relinquish control of your corporate image, message, identity, and destiny to them.

More importantly, we are also living in the information age, where platforms to host your corporate messages are either extremely affordable (corporate websites), or free (social media). Wouldn’t you want to learn how to manage it yourself? And take back control of your brand identity’s destiny?

Learning Outcomes:

• For the Brand (Business) Owner, this is your opportunity to take back control of your brand identity’s destiny. Why let others dictate your journey, and control what you can or can’t do? It’s not as difficult as most people make it out to be. Once you retake control, you’ll never depend on others to create your content anymore.
• For the Publicity or Media Practitioner, you’ll learn how not to waste time, effort and money on platforms that don’t work. You’ll learn to host the appropriate content type on the most suitable platform.

Focusing On:

• What Is Content?
• What Isn’t Content?
• Advertising vs Storytelling
• Why Advertising Doesn’t Work?
• Modern Platforms To Host Content – Cyberspace
• Traditional Platforms To Host Content
• Choice Of Platform Matters
• Anchor And Satellite Model
• Know Your Audience
• Curating Your Content Message
• Building A Brand
• Branding Exercise vs Advertising Campaign
• Examples Of Branding Exercise
• Open Discussion Of Group’s Or Individual’s Own Stories
• Guided Content Creation
• Compilation And Preparation Of Participants’ Content