Content Marketing

by Swinburne University of Technology Sarawak Claim Listing

This programme (hrdf sbl-khas scheme claimable) is designed to give you the framework for ensuring that your created content is successfully delivered across all relevant traditional and digital platforms, with high engagement rates. You will be guided through the basic principles of content marketi

Price : Enquire Now

Contact the Institutes

Fill this form

Advertisement

Swinburne University of Technology Sarawak Logo

img Duration

Please Inquire

Course Details

This programme (hrdf sbl-khas scheme claimable) is designed to give you the framework for ensuring that your created content is successfully delivered across all relevant traditional and digital platforms, with high engagement rates. You will be guided through the basic principles of content marketing, all the way to developing realistic and sustainable content strategy plans. 

ClickAcademy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

Upon successful completion, you will receive the “Content Marketing” Certification from Swinburne University of Technology Sarawak and ClickAcademy Asia.

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the basic principle of content marketing and how it fits into the overall marketing mix
  • Understand the shift in approach from interruptive advertising to branded content
  • Learn to research and understand your audience, and create compelling content to the right target audience at the right time and place
  • Understand the customer decision journey and context to infuse the right content
  • Use world-class frameworks to create your content strategy and plans
  • Learn how to measure the success of your content marketing plans

Course content

You will be required to attend all 2 days of the programme, which focus on specific skillsets related to content marketing. The topics covered during the programme include:

  • Introduction to Content Marketing
  • Business Objectives and User-Centred Content
  • Brand storytelling and Branded Content
  • Content Marketing for Multiple Online and Traditional Channels, Devices and Context
  • Content Marketing Strategy
  • The Challenges and Considerations in Content Marketing
  • Measuring Success, KPIs and ROI
  • Conclusions and Action Plans
  • Kuching Branch

    Jalan Simpang Tiga, Kuching

Check out more Content Creation & Content Marketing courses in Malaysia

Cloud Media Logo

Google Ads & Youtube Advertising Workshop

Advertising on Google is getting more and more challenging. If you have been facing problems with high cost per click (CPC), generating sales & leads, STOP NOW! JOIN our Google Ads & YouTube Hands-on Workshop to start generating high-quality traffic, sales & leads to your business today!

by Cloud Media [Claim Listing ]
SEGi College Sarawak Logo

Diploma in Marketing

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services. Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in

by SEGi College Sarawak [Claim Listing ]
Speedoffice Sdn Bhd Logo

Digital Marketing

Digital Marketing is offered by Speed Office Sdn Bhd. Our objective is to provide various services, learning, and practical monitoring through networking and collaboration strategies.

by Speedoffice Sdn Bhd [Claim Listing ]
Success Edge Logo

Digital Marketing Strategies for Business Growth

Immersing participants in a transformative learning experience, this two-day workshop is crafted to impart a deep comprehension of digital marketing strategies essential for driving business growth.

by Success Edge [Claim Listing ]
KELC Creative Logo

Google Marketing Masterclass

Google Marketing Masterclass is offered by KELC Creative. KelC aims to outreach brand online with right digital marketing strategies, training & consulting.

by KELC Creative [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy