Content Marketing

Learning Objectives:

• Know how to identify & support your social savvy experts

• Learn how to create a culture of content internally

• Understand how to research content topics and keywords 

• Create a content plan using clusters and sub-clusters

• Learn how to structure content for SEO

• Know how to create social content to support promotion

• Identify best practices and improvement needs

Expected Outcomes: 

• Reduce the need for external content marketing agencies

• Redirect budget to internal content creation

• Increase earned media sharing through peer networks

• Drive higher conversion through authentic storytelling

• Improve employee engagement with enablement support

Ideal For Organisations That: 

• Are experiencing lower conversion rates from content

• Want content to be more relevant to buyers

• Need to inject more storytelling into their messaging

• Are looking to increase organic search engine results

• Want to focus on content quality more than quantity

• Believe their experts differentiate their brand

• Want to build more influence within the market