Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers
DurationLearning Objectives:
Know how to identify & support your social savvy experts
Learn how to create a culture of content internally
Understand how to research content topics and keywords
Create a content plan using clusters and sub-clusters
Learn how to structure content for SEO
Know how to create social content to support promotion
Identify best practices and improvement needs
Expected Outcomes:
Reduce the need for external content marketing agencies
Redirect budget to internal content creation
Increase earned media sharing through peer networks
Drive higher conversion through authentic storytelling
Improve employee engagement with enablement support
Ideal For Organisations That:
Are experiencing lower conversion rates from content
Want content to be more relevant to buyers
Need to inject more storytelling into their messaging
Are looking to increase organic search engine results
Want to focus on content quality more than quantity
Believe their experts differentiate their brand
Want to build more influence within the market
We believe it’s time to put employees in front of the logo. At a time when B2B buying decisions are increasingly influenced by trusted networks and social endorsements, it’s more important than ever that businesses shift their social media strategy towards a holistic social business approach.
The Marketing training programme helps candidates develop their skills & experience, this is a great way to kick start your Marketing career.
Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.
You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
Our Digital Business Skills – digital marketing training program has been developed in partnership with the People 1st, National Skills Academy for Retail, and Association of Town and City Management (ATCM).
SEO (Search Engine Optimisation) course is offered by Seed Creative Academy.With over two decades of experience, our approach to business development, technical training and marketing is refreshing, fun and built on common sense.
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