Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers
DurationLearning Objectives:
Know how to identify & support your social savvy experts
Learn how to create a culture of content internally
Understand how to research content topics and keywords
Create a content plan using clusters and sub-clusters
Learn how to structure content for SEO
Know how to create social content to support promotion
Identify best practices and improvement needs
Expected Outcomes:
Reduce the need for external content marketing agencies
Redirect budget to internal content creation
Increase earned media sharing through peer networks
Drive higher conversion through authentic storytelling
Improve employee engagement with enablement support
Ideal For Organisations That:
Are experiencing lower conversion rates from content
Want content to be more relevant to buyers
Need to inject more storytelling into their messaging
Are looking to increase organic search engine results
Want to focus on content quality more than quantity
Believe their experts differentiate their brand
Want to build more influence within the market
We believe it’s time to put employees in front of the logo. At a time when B2B buying decisions are increasingly influenced by trusted networks and social endorsements, it’s more important than ever that businesses shift their social media strategy towards a holistic social business approach.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
Social Media is a key tool through which businesses can gain competitive advantage. This course will enable delegates to understand the range of social media channels available and how to best deploy them to develop a plan of activity.
This fully-funded course is project-based, the online learning experience is designed to transform your skillset and launch a new career as a python coder.
Social media is a fundamental part of marketing and brand building in today’s market.
This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.
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