Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers
DurationLearning Objectives:
Know how to identify & support your social savvy experts
Learn how to create a culture of content internally
Understand how to research content topics and keywords
Create a content plan using clusters and sub-clusters
Learn how to structure content for SEO
Know how to create social content to support promotion
Identify best practices and improvement needs
Expected Outcomes:
Reduce the need for external content marketing agencies
Redirect budget to internal content creation
Increase earned media sharing through peer networks
Drive higher conversion through authentic storytelling
Improve employee engagement with enablement support
Ideal For Organisations That:
Are experiencing lower conversion rates from content
Want content to be more relevant to buyers
Need to inject more storytelling into their messaging
Are looking to increase organic search engine results
Want to focus on content quality more than quantity
Believe their experts differentiate their brand
Want to build more influence within the market
We believe it’s time to put employees in front of the logo. At a time when B2B buying decisions are increasingly influenced by trusted networks and social endorsements, it’s more important than ever that businesses shift their social media strategy towards a holistic social business approach.
This course will teach you how to attract more visitors using the specific digital marketing techniques that will work for your project. You’ll get insights into how to improve your marketing strategy, and we will guide you through a hands-on experience of using the tools you need.
Social media is a fundamental part of marketing and brand building in today’s market.
Our one-day Digital Marketing Planning masterclass will help you develop a digital marketing plan that will deliver against clearly defined marketing objectives in a structured and measurable way.
This course will guide you through simple steps to ensure that you create web-content that works. It's about ensuring that you are making your content as relevant and easy to find as you can.
This course is perfect for any beginner who is interested in promoting and marketing themselves as an artist/designer/maker using social media. This short course will introduce you to different ways to promote yourself and your art and design work using digital platforms and social media.
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