Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers
DurationLearning Objectives:
Know how to identify & support your social savvy experts
Learn how to create a culture of content internally
Understand how to research content topics and keywords
Create a content plan using clusters and sub-clusters
Learn how to structure content for SEO
Know how to create social content to support promotion
Identify best practices and improvement needs
Expected Outcomes:
Reduce the need for external content marketing agencies
Redirect budget to internal content creation
Increase earned media sharing through peer networks
Drive higher conversion through authentic storytelling
Improve employee engagement with enablement support
Ideal For Organisations That:
Are experiencing lower conversion rates from content
Want content to be more relevant to buyers
Need to inject more storytelling into their messaging
Are looking to increase organic search engine results
Want to focus on content quality more than quantity
Believe their experts differentiate their brand
Want to build more influence within the market
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