Content Marketing

by UCSD Diego Division of Extended Studies Claim Listing

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the he

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Course Details

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign.
 

In This Course, Students Will Learn To:

  • Create content for a variety of industries and platforms

  • Plan and create content for high-impact campaigns

  • Create compelling communication with current and prospective customers

  • Ensure that content aligns with the organization’s messaging, marketing strategies, products, and specific audience needs

  • Students will also be introduced to various Content Management Systems (CMS), and they will learn to measure, analyze, and report on performance against key indicatorsNo

  • San Diego Branch

    0176D, 9500 Gilman Drive, San Diego

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