Content Marketing Certificate Program

Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.

Designed as an on-demand, certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a content marketing rock star and learn how to create a content marketing plan to strategically align with business goals.

Who Should Enroll

• Manager and senior-level PR and communication professionals.

• Professionals who are responsible for brand storytelling efforts.

• Any professional responsible for managing a corporate communications team.

• Leaders charged with advising on brand growth strategies, new media and PR innovation.

• Professionals responsible for managing digital communications.

• Managers with five or more years of experience.

By the end of this Certificate Program, participants will be able to

• Master the ability to create and repurpose content that aligns with their business goals.

• Leverage their content across paid, earned, shared and owned platforms.

• Define ways to collect data to enable them to analyze the effectiveness of their campaigns.