This short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
DurationThis short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
Wherever we go, we have a device with us pretty much all the time. And every time we use a device while connected to the internet, information is being gathered. This information has incredible value for businesses- with it, they have the power and potential to really get to know who their customers are and how to communicate with them on a personal level.
The Colmar Brunton 2014 Employer Claims Survey showed that New Zealand employers rate Media Design School as the top tertiary institute for supplying graduates with the technical skills necessary to be a valuable employee.
Content creation is a multifaceted discipline which utilises digital skills to tell stories (personal or commercial). Skills needed are the ability to break down large projects into bite sized pieces, the ability to capture images and photos professionally and the capacity to bring it all together....
Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
This course offers an in-depth exploration of visual strategies for your social media marketing.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your career.
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