Marketing in the current world requires content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumers’ attention, you need to have content that sets you apart, things they can share and look at.
DurationMarketing in the current world requires content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumers’ attention, you need to have content that sets you apart, things they can share and look at.
This course teaches you what you need to know for creating content, how to utilize it in marketing, how it helps, and more.
Learning Goals
Learn the basics of content marketing through real-world examples and practice with multiple different content types.
How to utilize email for marketing and how to create powerful, engaging and aesthetically pleasing email content.
What content is and understanding its use cases in different contexts.
Target Audience
Traditional marketers and marketing executives who want to play a bigger, sharper game
Marketing managers and senior management
IT managers
Small business owners who may or may not want to stay small
At IIDM™, we are a community of passionate marketers driven by a shared vision: to empower individuals and organizations to thrive in the ever-evolving digital landscape. Founded by experienced marketing professionals, we leverage our combined expertise to provide a solid and reliable foundation for digital success.
Bridging The Gap
We recognized a critical gap in the digital marketing industry: a lack of a strong, stable foundation. Despite the ubiquitous presence of digital marketing, many companies struggle with core marketing principles. Witnessing these challenges fueled our desire to build a different kind of organization.
More Than Just A Certification
IIDM™ is not just a certifying body. We are an impact non-profit, representing over 20,000 influential brands. We go beyond certifications, empowering our members to become highly effective digital marketers, build stronger brands, and drive positive change through our CMO-endorsed Growth Agenda.
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