Content Marketing Public Training Classes

This Content Marketing training is a two-day coaching workshop on:

• How to identify different types of content and their purposes.
• How to develop skills in creating engaging and relevant content
• How to interpret data to refine content strategies.
• How to align content marketing with business objectives.

Module 1 – Fundamentals of Content Marketing

This module introduces the core concepts of content marketing. It explores the strategic importance of content in digital marketing and the role it plays in engaging audiences and driving business objectives.

• Introduction to content marketing basics · Lecture
• Analyzing Successful Content Campaigns · Workshop
• Developing a content marketing plan · Group Activity

Module 2 – Content Creation and Curation

This module delves into the creation and curation of content, focusing on  storytelling, consistency, and brand alignment.

• Effective Content Creation and Curation· Lecture
• Crafting a Story for Your Brand · Workshop
• Creating a Content Mix for a marketing Campaign · Group Activity

Module 3 – Digital tools and analytics in content marketing

This module focuses on the digital tools available for content marketing, including analytics for measuring and optimizing content performance.

• Digital content creation tools and analytics for strategic decisions · Lecture
• Analyzing Data from a content marketing campaign · Workshop
• Creating content variations and adjustments from analytics insights · Group Activity

Module 4 – Integrating content marketing into overall business strategy

The final module integrates content marketing with broader business strategies, emphasizing alignment with organizational goals.

• Integrating Content Marketing · Lecture
• Creating an integrated marketing content plan · Workshop
• Aligning and matching content to business goals  · Group Activity