Content Marketing Strategy Certificate Program

In today’s digital landscape, whether you’re marketing to consumers or B2B organizations, shoppers are more informed than ever. According to Adweek, 81% of shoppers conduct online research before buying, engaging with blog content, videos, social media posts, and more along the path to purchase.

Content marketing enables you to meet shoppers at these critical touchpoints, ensuring your brand is visible and compelling before shoppers narrow their options.

This program provides you with the practical skills to effectively leverage content marketing and position your brand in the consideration set. Over six intensive weeks, you will learn how to craft content strategies that build brand awareness, inspire customer loyalty, and drive business growth.

Grounded in real-world applications and insights, each week covers essential topics such as mapping content to the customer journey, tips for efficient content creation, and strategies for measuring success.

By the end of the program, you’ll be equipped to develop a comprehensive editorial plan and utilize content marketing to help your brand thrive in a competitive market.

Who Should Attend

This program is ideal for experienced marketers seeking to broaden their expertise to encompass content marketing best practices, so that they may use this knowledge to launch an effective program for their organization.

It’s also well-suited for professionals with journalism or writing backgrounds looking to transition into content marketing and early-career marketers interested in specializing in this rapidly growing marketing discipline.

Benefits

Consumers and B2B buyers have one thing in common: they are both increasingly searching for information online before making a purchase decision.

In fact, they’re often very far down the purchase path by the time they connect with your organization. Content marketing helps ensure your brand is visible during this critical research phase.

By completing this program, you’ll learn the best practices for managing an effective content marketing program that will help raise brand awareness, build customer loyalty, and educate your prospects. 

By adding this practical knowledge to your marketing toolkit, you’ll gain valuable skills that will help your organization succeed as well as set you apart in today’s competitive job market.

According to recent data from the Content Marketing Institute and Semrush:

• 89 percent of B2B companies are using content marketing

  • 71 percent of B2B marketers say content marketing has become more important to their organization in the last year

• 75 percent of companies increased their production of content marketing

  • 52 percent of B2B businesses focused on creating and posting more content

  • 48 percent of content marketers cited not having enough content as a challenge in scaling production​​​​​​​​​​​​​​

• 51 percent of companies had a content marketing manager on staff