Content writing or online content writing involves writing of content with the aim of making it available online. Online Content writing is sometimes also referred to as digital writing as the content is intended for use on digital devices like laptops, tablets, phones etc.
DurationContent writing or online content writing involves writing of content with the aim of making it available online. Online Content writing is sometimes also referred to as digital writing as the content is intended for use on digital devices like laptops, tablets, phones etc. Content can be in the form of blog writing, article writing in various fields, press releases etc.
The content on any website has to concise yet engaging enough to make sure that the client not only finds it worthy enough to spend his time, but also comes back to it.
The quality of website content can be a great factor in determining how successful your company will be. People often pit the value of designs on a website against the content, but quality content has been proven to be fundamentally vital to the success of a particular business or a website. One of the biggest challenges that content writing services face is capturing the shorter than ever attention span of the readers.
Offline content is something people want to read at leisure while online content is something people do not want to spend too much time on, unless it is relevant and interesting.
Most companies today, maintain and solidify their position online by continuously updating the articles and the blogs on their websites. Updated content is essential for pulling the potential customers to the websites in addition to only maintaining social media presence.
Most of the content published on various websites earlier, was SEO optimized by using the keyword repetitions in the content. However, Search Engine Optimization (SEO) algorithms have been modified in an endeavor to improve the quality of content, therefore repetitive words in content today, may in fact, lower down the SEO rankings of your webpage. In addition to article writing on the website, blog writing can be a very effective way in bringing in more traffic.
Earlier blogs were considered to be more of personal nature and were generally written by individuals on various topics of personal relevance. But now blog writing is increasingly becoming the mainstay of SEO aligned content.
If you want to increase the inbound traffic to your website and want to ensure that the inbound traffic actually gets converted to business you can take the help of content writing services. A company providing content writing services would have a team of professionals who are experts at working out what exactly a webpage needs and can provide high quality SEO aligned content.
The goal of content writing service provider is to convert the inbound traffic in to business profits. This is done withthe help of article writing or blog writing using relevant keywords as well as social media advertising. The blog writing has to be done in a manner which attracts the attention of the visitor and is compelling enough for him to click on the link. If relevant content is appropriately optimized for search engines you will definitely see an increase in the traffic.
No matter how eye- catching the content is, if it is not promoted well and shared amply on various social media platforms, it will not yield expected results. Interesting blog writings and articles can be shared amongst followers and links can be provided to share the content further.
Many businesses complain of inadequate end results even after posting SEO aligned content on their websites. Most content writing services can help you overcome this problem in different ways. Primarily, with their help you can publish blog articles regularly on your website. Most businesses often fail to establish a frequency with which the articles need to be uploaded on the web.
Content writing services can give high quality articles frequently. The total inbound traffic generated due to the content on the website depends on the quality as well as the frequency with which the content is published on the webpage. The content has to precise as well as targeted towards the audience. You may not be able to create targeted content and here again the content writing services my come to your rescue.
SEO aligned content has to be professional in its outline as well as its tone. Strategic placement of keywords with a Meta description as well as relevant tags can make your content stand out in the SEO rankings on the search engines. The content should grammatically be error free and it is important to remember your brand image is dependent upon the quality of the content. Professional content writing services can give you a brand makeover by their professional editing and writing expertise.
Professional content writing services can take your business to the next level by generating traffic and maintaining a loyal clientele. Quality content can help the clients see your brand in a better light and can help in establishing a rapport with trust.
Dr. Mitalee Shome is a top English Language Expert, based in Mumbai, India. Dr. Mitalee is a PhD in English literature, with over 30 years of rich and varied teaching experience. For all your content & Blog writing requirements, please contact us at English Expert India.
Dr Mitalee Shome had passed her HSLC (10th std) exams from Saint Mary’s Convent, Guwahati. Always a bright and sincere student, she was in the merit list (4th in the State Merit list) in the Pre – University Exams (equivalent to 12th std of today). She graduated from the prestigious Cotton College, Guwahati with Honours in English Literature and continued to complete the Masters in English Literature from Guwahati University, Assam.
She shifted to Mumbai in 1981alongwith her husband and joined the Mumbai University to pursue MPhil in English Literature. The dissertation titled Joseph Conrad’s ‘Heart of Darkness’ and William Golding’s ‘Lord of the Flies’: A Comparative Study, was highly appreciated and recommended by the Examiner from Baroda University for further research.
Thereupon she enrolled for PhD under Dr S Kandaswami of the Mumbai University. The PhD degree was awarded to her in the year 2000 for the thesis titled Joseph Conrad and William Golding: A Comparative Study.
She joined Shri M.D.Shah Mahila College of Arts and Commerce (affiliated to the S.N.D.T University) as a Lecturer of English in the Junior College in 1982 and in 1985 was upgraded to the Degree College. During her teaching career she has taught a number of subjects ranging from Business Communication, Communication Skills, English Literature and Spoken English to B.Com, B.A, B.M.S and Post graduate students.
Within a few years she headed the 10 member strong Department of English at Shri M.D.Shah Mahila College. The team innovated different methods to make teaching more interesting and innovative, and organized different activities to hone the skills of the students. Her creative talent found it’s outlet in the College Magazine which she edited as the Editor and also contributed to it as a Member of the Editorial team.
Her efforts were always directed towards the all round development of the Institution. As the Vice Principal of the College, she ably assisted the Principal in the administration of the institution. As the Chairperson of the Students’ Council for three terms, she was instrumental in introducing innovative activities for the all round development of the students. She was the first Co-ordinator of the college for NAAC (National Assessment and Accreditation Committee).
A Member of the Board of Studies in English at the S.N.D.T University, she and her team framed the syllabus for BCom, B.A and also Post graduate courses. As a Chairperson of the same Board for five years, she was instrumental in revising the syllabus of various courses to make them for functional and suitable for job markets. She was also a member of the Research and Recognition Committee, The Academic Council and The Library Committee.
Dr Mitalee Shome has attended several seminars and workshops in different capacities – as Presenter, as Chairperson, as Panel member. She has presented around 50 papers in National and International Seminars and published 17 papers in Academic Journals and books and magazines Presently, she teaches Postgraduate students and also Undergraduate students as a Visiting faculty. Apart from this, she imparts training in Spoken English, writes and edits content for different corporates.
Some of the papers presented by her at several National conferences are:
“ The Migration of Dreams & Nightmares” : Response to Globalisation & Terrorism in Kiran Desai’s ‘ The Inheritance of Loss’ & Kiran Nagarkar’s ‘ God’s Little Soldier’ at UGC Sponsored National Seminar on India in Contemporary Indian English Fiction, held at SIES College of Science, Arts and Commerce, Mumbai.
‘Eco- Criticism and Folklore: Reclaiming Sacred Ecology’ at UGC Sponsored National Seminar on “Folklore, Literature and Culture” held at L.J.N.J.Mahila Mahavidyalaya, Mumbai.
‘Problems Confronting the Language Teacher and its Solutions’ at a National Conference on ‘Strategies, Methodologies & Innovations in Language Education’ held at SRM University, Tamil Nadu.
‘ In Search of A Home- How ‘ Indian’ is the Anglo-Indian? A Study of the Presentation of the Anglo-Indian Community with special Reference to ’36 Chowringee Lane’ and ‘Bow Barracks Forever’ at a National Seminar on ‘Voices of The Marginalized’ held at Ramniranjan Jhunjhunwala College, Mumbai.
‘ The Game Changers’: The Religion of Cricket and Bollywood at an ICSSR Sponsored National Seminar on ‘ 100 Years of Indian Cinema: Issues and Challenges in Retrospection” held at Ramniranjan Jhunjhunwala College, Mumbai.
‘ Understanding the Political and Psychological Impact of the Metaphor ‘Refugeehood’ in Asif Currimbhoy’s The Refugee’ at UGC Sponsored National Seminar on Indian Theatre/ Drama in English & in Translation held at Maniben Nanavati Women’s College, Mumbai.
‘Shock Stories: Writing as Resistance- A Study of Selected Writings of Daniil Kharms and Mahashweta Devi at a National Seminar on Resistance Studies held at Tiptur, Karnataka.
‘Fear Factor’ in Children’s Literature: fear, violence and cruelty in the Fairy Tales and in tales from Thakurmar Jhuli at a UGC Sponsored National Seminar on ‘Reading Children: Children’s Literature in India’ held at Shri M.D.Shah Mahila College of Arts and Commerce, Mumbai.
‘Developing Reading Skills in Multicultural/ Multilingual classes: Teaching Reading to “Babel’s children”: Two Case Studies at a National Conference on ‘Cultivating the Reading Skill: A Classroom Challenge’ held at English Language Teaching Institute of Symbiosis, Pune.
Some of the papers presented by her at International Conferences are:
‘Teaching Reading: Applying Theory and Research to Practice’ at the International Conference organized by English Language Teachers’ Association of India on English- from Classes to Masses at Jaipur.
‘Comics- A Tool in inculcating good and independent reading habits in young adults’ at the International Conference organized by English Language Teachers’ Association of India on Teacher Development at Vellore Institute of Technology, Vellore.
‘ Mother Tongue to Other Tongue’ at the International Conference organized by English Language Teachers’ Association of India on The English Classroom- Experiments and Experiences at Chennai.
‘ Learning Strategies- Innovative ways of Teaching English’ at the International Conference organized by English Language Teachers’ Association on 21st Century Learners- Learning Styles and Strategies at SRM University, Tamil Nadu.
‘Action Research on the Implementation of Process and Modelling/ Imitation Approach to Improve Writing Skills of FYBA (English Medium) Students at the International Conference organized by English Language Teachers’ Association of India on Content –Based Instruction and Learning: Redefining the English Language Curriculum at Hyderabad.
‘A College Initiative: Setting Standards for Multi Paragraph Writing’ at the International Conference organized by the English Language Teachers’ Association of India on Learning and Teaching English in India: Setting Standards at Ghaziabad.
‘The Literary Response to the Interconnections between Multiculturalism and Globalization’ at the International Conference organized by Higher Education and Research Society on Literature, Culture and World Peace at Pune.
‘English for Local and Global Employment using Language Laboratory to improve Speaking Skills’ at the International Conference organized by the English Language Teachers’ Association of India on English Language Acquisition: Western Theories and Eastern Practices at Ernakulum, Kerala.
Publications:
‘The Migration of Dreams and Nightmares’ : Response to Globalization and Terrorism in Kiran Desai’s The Inheritanceof Loss and Kiran Nagarkar’s God’s Little Soldier in the proceedings published by SIES College of their UGC Sponsored National Seminar India in Contemporary Indian English Fiction. Published by sheth Publishers Pvt Ltd
‘The Game Changers: The Religion of Cricket and Bollywood’ in the Proceedings published by Ramniranjan Jhunjhunwala College of their ICSSR Sponsored National Seminar on “100 Years of Indian Cinema:Issues and Challenges in Retrospection”
‘The Silenced Voices of The God of Small Things –A Study in the journal “Research Horizons ” published by Maniben Nanavati Women’s College
‘ Fear Factor’ in Children’s Literature: fear, violence and cruelty in the Fairy Tales and in tales from Thakurmar Jhuli in “ Reading Children : Children’s Literature in India , published by Ane Books Pvt Ltd.
‘Teaching Reading to “Babel’s Children”: Two Case Studies’ in the book titled Teaching Reading & Writing published by English Language Teaching Institute of Symbiosis (ELTIS).
‘Shock Stories’: Writing as Resistance- A Study of Selected Writings of Daniil Kharms and Mahasweta Devi’ in the book titled “ Resistance Studies”
‘Conrad’s Heart of Darkness and Golding’s Lord of the Flies: A Comparative Study in the book titled Perspectives in Post 1940 British and American Literature, published by Akademi Publishers, Mumbai
‘Understanding the Political and Psychological Conflict in Asif Currimbhoy’s Bengal Trilogy- The Refugee, Inquilab and Sonar Bangla in the book titled Indian English Theatre and Drama published by Authors Press
‘Teaching Reading: Applying theory and Research to Practice’ in the book titled Enhancing Communication Skills through ELT Practices.
In addition to this, a few articles of hers shave been published in regional magazines.
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