Copywriting & Content Marketing Course with Certification

Content writing and marketing are the two interconnected practices that revolve around creating and distributing valuable content to fascinate the targeted audience. Content writer need to create content on diverse medium such websites, blogs, articles, social media, newsletter, etc.

The primary agenda of content writing is to deliver precise information about the brand and even narrate more about products and services. The content writer need to come up with innovative thoughts that comprises of information, education, motivation, entertainment, and stimulating content that can inspire the potential audience.

Content writer need to perform lots of research before they begin with the write ups. They need to understand the targeted audience, business needs and identify their audience behaviour before writing the content.

The writers have to come up with the creative topics and engaging story which can be communicated with their potential audience with ease. Content writing is a never ending process because it is another important element of digital marketing which needs creative and new content to reach wider audience.

Marketers job start when they have sufficient content in their bucket and they can utilize that content in different digital platform to promote their brand product and services. Accordingly the writer will put their effort and create some interesting content for that particular platform.

Types Of Content That Content Writers Create Include:

• Blog posts: Informative articles on specific topics.

• Website content: Pages that describe products, services, or business information.

• Social media posts: Short and engaging content for platforms like Facebook, Twitter, Instagram, and LinkedIn.

• Case studies: In-depth analyses of real-life scenarios and solutions.

• Whitepapers: In-depth reports that provide insights into industry trends or solutions.

• eBooks: Comprehensive and valuable content in a book format.

• Product descriptions: Captivating and persuasive descriptions of products or services.

• Video scripts: Written scripts for video content.

The objective of content writing is to provide value to the audience, establish expertise, and encourage them to take a desired action, such as making a purchase, subscribing to a newsletter, or sharing the content.

What Is Content Marketing In Digital Advertising? 

Content marketing is the strategic approach of creating and distributing valuable content to attract, engage, and retain a specific target audience. It involves the promotion and distribution of content across various channels to reach the intended audience and drive desired actions.

It goes beyond creating content and focuses on the strategic planning and distribution of that content to maximize its impact. Content marketers make different strategy to promote their brand product and services to reach the new and potential audience.

Copywriting & Content Marketing Course Syllabus

Since content is king, this copywriting course is invaluable for everyone who wants to get into writing today. You will have learned copywriting and content creation principles for not only various social media platforms but also offline advertising campaigns.

Basics of Copywriting & Content Marketing

• Three components essential for Copywriting & Content Marketing

• What is a ‘copy’ and the different types of ‘copies’

Communication in the Digital World

• Understanding the communication process

• Apply communication process for digital copywriting

• Importance of effective communication

Copywriting and Content Writing a science

• Learn copywriting & content creation principles

• Get familiar with copywriting blunders to avoid

• Find out which high-school grammar rules you can bend

Digital Copywriting & Content Marketing – Elements and Formulas

• Learn about different Content Writing  formulas

• Discover the importance of compelling headlines

• Study the difference between Slogans, Taglines, & Jingles

Marketing Appeals that help with Digital Copywriting

• Learn how emotions help in connecting with consumers

• Discover emotions to use in your writing approach

The Copywriting & Content Marketing Process

• Learn processes any Copywriting & Content Marketing can follow

• Discover essential Copywriting & Content Marketing tips to use

Harmony between Art & Copy

• Discover the importance of Art in Digital Copywriting & Content Marketing

• Learn how to create a well-designed campaign

Social Media Content Creation

• Learn about social media content creation

• Learn how to write content for social media

• Get familiar with character limits

Content Writing Tools & Copy Presentation Techniques

• Discover digital copywriting & content writing tools

• Learn how to present your copies