This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences.
DurationThis course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.
We are a team of communication specialists helping solve the myriad communication challenges affecting information communities. Since our founding in 2005, we have been a learning resource.
For governments, charities, businesses, academia, NGOs, and startups. We take a unified approach to communication design and information literacy, delivering sound principles and scalable practices to organisations.
In this hyper-actionable training, there will be a click-by-click walkthrough to show you exactly how to get great ideas and craft authentic and compelling marketing messages like clockwork.
The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy.
Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customisable Media & Advertising Sales Training program today.
The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell.
This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increases the chances of your ads being clicked on for profitable online transactions to take place.
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