Copywriting Course

This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.