This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences.
DurationThis course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.
We are a team of communication specialists helping solve the myriad communication challenges affecting information communities. Since our founding in 2005, we have been a learning resource.
For governments, charities, businesses, academia, NGOs, and startups. We take a unified approach to communication design and information literacy, delivering sound principles and scalable practices to organisations.
This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increases the chances of your ads being clicked on for profitable online transactions to take place.
The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy.
In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation.
The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell.
Learn how to create reports, editorial pieces, white papers, and speeches. This course gives you the skills to produce technical and editorial documents with the intention of informing and educating to create thought leadership.
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