This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences.
DurationThis course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.
We are a team of communication specialists helping solve the myriad communication challenges affecting information communities. Since our founding in 2005, we have been a learning resource.
For governments, charities, businesses, academia, NGOs, and startups. We take a unified approach to communication design and information literacy, delivering sound principles and scalable practices to organisations.
Learn how to create reports, editorial pieces, white papers, and speeches. This course gives you the skills to produce technical and editorial documents with the intention of informing and educating to create thought leadership.
In this hyper-actionable training, there will be a click-by-click walkthrough to show you exactly how to get great ideas and craft authentic and compelling marketing messages like clockwork.
This 2-day Digital Advertising course provides you with a realistic and practical setting where proper understanding and interpretation of how each digital advertising channel functions and performs beats sloppy guesswork and assumptions.
Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customisable Media & Advertising Sales Training program today.
In this exciting course, we’ll reveal how to write compelling texts that sell, build a marketing argument and sales letter, and ultimately how to bundle this unique skill with images to create Ads that will convert strangers into paying customers.
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