This course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field. This course is ideal for Beginners looking to understand the world of marketing Working professionals looking to transition int
DurationThis course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field.
This course is ideal for
Beginners looking to understand the world of marketing
Working professionals looking to transition into a role with the marketing department
Working professionals who might need a refresher on the basics of marketing
After completing this course
Delegates will have a good understanding of the
fundamentals of marketing.
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
In this advanced paid advertising course you will learn all about the different channels of paid advertising from search engine advertising to display and social media advertising. You will also learn how to optimise your adverts and tailor these to suit the needs of your business and target market...
This course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field.
Learn how to use your words to affect the bigger picture, translating copy in adverts into sales.
Advertising practice demands attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious.
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