6 Courses Offered
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
The fundamentals of user interface design (UI) and user experience design (UX) are discussed in detail, as well as how to enhance user satisfaction and interaction using the latest digital trends.
This course is designed for senior managers and executives who work in the advertising, communications, marketing, e-commerce, and technology fields. The programme is targeted at cross-functional leaders in these areas who would like to build their knowledge.
This course is the ideal for business, marketing and brand professionals in management levels, who have a commercial interest in being more relevant in their go-to-market strategies and driving business results through relevant customer engagement.
This programme is designed for creative people who want to pursue an applied, practice & career-oriented qualification in Art Direction or Graphic Design, which will enable them to ‘hit the road running’ when they enter the job market.
This course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
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