Bachelor of Arts in Creative Brand Communication NQF 7 (contact learning or online)
DurationThis degree will shape your creative mind. You’ll learn how to apply different techniques and methods to a problem in order to come up with a big idea and ultimately, a winning creative solution.
Whether you are an Art Director, a Graphic Designer or a Copywriter, learning how to think conceptually and taking that thought through to an execution – be it in pictures, symbols or words – is where we’ll build the skills you need to put you ahead of the pack and make sure you’re industryready. As a creative, your job is to communicate ideas, feelings and stories and if your work makes people stop and think, shed a tear or laugh out loud, you’ve cracked it.
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
The Diploma in Visual Communication (also referred to as graphic course consultant design) implies the development of design solutions to persuade, entertain, inform, and educate an observing audience regarding products, services and ideas.
This programme is designed for creative people who want to pursue an applied, practice & career-oriented qualification in Art Direction or Graphic Design, which will enable them to ‘hit the road running’ when they enter the job market.
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