Copywriting for Digital Marketing

This course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field. 

This course is ideal for:

• Beginners looking to understand the world of marketing
• Working professionals looking to transition into a role with the marketing department
• Working professionals who might need a refresher on the basics of marketing

Course Content:

Topic 1: Principles of Marketing

This topic introduces delegates to the fascinating world of modern marketing in an enjoyable and practical way. Learn about the philosophies, elements and concepts of marketing and develop an understanding of the functions and roles that marketing plays within
an organisation.

Topic 2: Marketing Strategy

An introduction to the Strategic Planning Process that covers the key steps to develop a winning strategy and positioning for your brand, how to prioritise an effective action plan against the brand targets and how to evaluate the effectiveness of marketing campaigns.

Topic 3: Consumer Insight

Consumer insight underpins the success of the marketing strategy and is critical for understanding the marketing environment, consumers and stakeholders. Delegates will gain an understanding of how to cultivate a more insightful approach, how to develop insight and build an insightful knowledge base.

Topic 4: Presentation and Writing Skills

Learn best practice skills and tips on how to present marketing outputs with confidence, whether in the form of a professionally written document or in a presentation.

After completing this course:

• Delegates will have a good understanding of the fundamentals of marketing.

Upon filling out the enrolment form you will have the following payment options:

• Pay 50% of the course fee to secure your spot
• Pay the early bord course rate that qualifies you to receive a discount. This is valid until one month before the course is due to start
• Pay the full amount to enroll and agree a payment plan