Copywriting Skills Workshop: One-Day Copywriting Course

Our one-day copywriting workshop will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.

Copywriting Skills Workshop

• Copywriting Workshop: Everyone knows what poor copy looks like, but how do you make sure your own online and offline copy content is compelling, and effective and presents your organisation in the best possible way?

Enhance your Copywriting Skills

• Perhaps you’ve accepted a marketing position that requires persuasive writing. Perhaps you have previously attempted it but are seeking official instruction and direction. This popular copywriting workshop will train you on the principles of excellent copywriting and some of the most prevalent challenges. In addition to receiving a wealth of copywriting knowledge of recommended practices, you will be able to analyse the techniques and methods that copywriters employ and observe first-hand how they modify their writing for various audiences.
• Our one-day copywriting workshop will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.

Who is it for? 

• Anyone who writes copy for print
• Anyone who writes content for websites, blogs, emails or social media
• Anyone working in marketing who wants to learn about creating excellent copy
• Anyone already creating copy for their organisation that wants to learn new tips and techniques

What will you learn?

• Overview of what copywriting is
• Where should you use copywriting – how does it fit with your marketing strategy
• Examples of good and bad copy.
• Best practice tips and guidance for online and offline copywriting.
• Responsible use of AI – what tools are available and how the can benefit your copywriting
• The importance of grammar and punctuation 
• How to write copy in the tone of voice that matches your organisational principles and objectives
• How to write to improve your SEO
• Quick wins to improve your copy when you get back to the office

Join us for an interactive copywriting workshop to teach and develop your skills to implement or improve your copywriting techniques as part of your marketing strategy. Our marketing professional facilitator will deliver a workshop which will equip you with sound copywriting skills to implement immediately.

Copywriting Course

• Copywriting trends and best practices tend to evolve over time, with this copywriting course, however, you can ensure that you are staying ahead of these latest changes and able to bring new concepts and ideas to the table.
• This workshop allows you to refine your current writing ability and consider new tactics for enhanced written content. It is part of continuous learning and provides an opportunity for you to expand upon your existing copywriting skills.

Advance your skills in copywriting

• Professional development workshops such as this one show an eagerness to advance within your field and stay ahead of the game, which is also great for advancing your career path and opening up new opportunities.
• If you would like to speak to someone and find out more about this upcoming copywriting course, you can visit the contact us page and speak to a member of the team.

Why Develop Copywriting Skills?

• Developing your copywriting skills allows you to draft better content, ensuring that your writing resonates with target audiences, communicates your message effectively, and ultimately promotes your brand in a positive light.
• Copywriting requires a combination of many different skills in order to produce the best content that will be seen by audiences. In this workshop, you should expect to develop the following copywriting skills:

Creativity

• Think creatively to develop fresh and original ideas. The ability to generate unique angles, compelling headlines, interesting articles and engaging storylines that resonate with the target audience.

Writing Proficiency

• Strong writing skills are crucial for copywriters. You should have a solid command of grammar, punctuation, and sentence structure. Clear and concise writing ensures that the message is effectively communicated to readers.

Storytelling

• The ability to tell a compelling story is a valuable skill for copywriters. This workshop will help you construct narratives that capture readers’ attention, evoke emotions, and create a connection between the audience and the brand.

Copywriting Skills with SEO

• Copywriters should also have a basic understanding of search engine optimization (SEO) principles. This includes using relevant keywords strategically, optimising content for search engines, and ensuring high visibility in online search results. This will help your content reach your target audiences and bring in more traffic.

Calls to Action

• Embedding calls to action within your content will help you achieve your desired marketing goals. A call to action could be anything from purchasing a product to signing up to a newsletter, whatever desired action you want your audiences to take, we can show you how to do that through persuasion techniques.

Adaptability

• Copywriters often work across various platforms and formats, such as websites, social media, print ads, email marketing, and more. We can help you develop the ability to adapt your writing style and tone to suit different mediums, helping you to make the optimum impact with your written content.

Why Choose Us?

• Belfast Academy of Marketing is committed to sharing in best practise for innovative marketing methods. We help our students refine their skills and deliver successful marketing tactics no matter what their niche may be.
• We believe that professional development and continuous learning are essential components of a successful and satisfying career. Our workshops deliver relevant knowledge and current marketing tactics ensuring that you benefit from training that will help you make an impact.

Tailored copywriting skills course

• We can also deliver a tailored copywriting skills course, or any other marketing course, as part of an in-house training session. Get in touch with us for a proposal that meets your specific course needs and requirements.