How to attract people to your conferences and events that sell out generating huge profits
What you'll learn
Know and apply the 7 key elements needed to run a highly successful and profitable event
Know how to get your IDEAL customer in the room
Effectively price your event at the right level
Ensure your event is profitable BEFORE a single person walks through the door
Structure your seminar content so it delivers incredible value, but also has maximum sales impact
Craft the right back end offer to DRASTICALLY INCREASE your event revenue and 'spend per head' - without it becoming a 'pitch-fest'
Apply sponsorship as a revenue creation strategy and have companies beating a path to your door to sponsor YOUR events
Potentially make tens of thousands of pounds in sales from TINY events with less than 10 people in the room
Marketing strategies
Requirements
Have an idea for an event that you'd like to run in the next 3-9 months
Description
Have you been selling your time for money as a coach or consultant? Are you looking for a way to generate an additional revenue stream? Look no further! Our practical course, "Creating & Hosting Profitable Seminars, Events And Workshops" is here to teach you how to attract hundreds of people to your events that sell out and generate huge profits for you.
Running live events can add 5 or 6 figures to your bottom line, but there is an art to getting 'bums on seats'. If you miss even one of the six vital pieces of the jigsaw, you could break even at best or end up losing a lot of time and money at worst. But don't worry, our comprehensive course covers all your fears!
From being scared of running an event and having no one turn up, to worrying about the marketing budget and not having enough to fill the room, we've got you covered. We'll even help you find the perfect location for your event.
Our course tutor has years of experience running events with varying degrees of success. After breaking even, cancelling events, and losing money on events that were marketed but didn't generate results, she developed a strategy to break down what makes a seminar a sell-out success. With this strategy, she regularly runs her widely popular 'How to write a book in two weeks' seminar.
Not everyone can make it to live events, but we've got you covered there too! Our course covers live webinars and live-streaming options that attendees can pay to access. By the end of the course, you'll have all the knowledge and skills needed to create and host profitable events that your audience will love.
Don't miss out on the opportunity to add a new revenue stream to your business. Join "Creating & Hosting Profitable Seminars, Events And Workshops" today!
Who this course is for:
Coaches and consultants who are currently selling their time for money and want to generate an additional revenue stream
Those already running their own seminars and workshops but want to get more bums on seats
Those running "successful" events, but want to do more than just break even
Those who have a keen interest in running their own live events, but don't have the budget to spend on advertising and are concerned about the financial risks
Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.
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