Creative Copywriting (Short Course)

Course outcomes:

• You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to digital and social media.

Course description

• The agenda includes practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, ads or traditional print. Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.

Please feel free to bring along examples of pieces of copy you've written or work in progress.

Who should attend

• Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.

Level
Beginner

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methodologies will be explained or demonstrated
• We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions to your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

All our online short courses include:

• Live and interactive online lessons with classmates from around the world
• The same course content and learning outcomes as our face to face courses
• Lesson recordings, for review, so you never have to miss a class
• Access to the virtual learning environment with course content
• Forums for support
• 2 weeks online access to the recordings of the live classroom sessions
• Ask questions to your tutor in real time

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• However we always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are a great addition to your CV

Details
Topics covered

• Fundamental principles of good writing
• Exploring tone of voice.
• Headline writing techniques
• Combining words and images - conceptual thinking
• Structuring longer pieces of copy in print - leaflets and brochures
• News writing - PR, press releases, newsletters
• Writing for the web
• Writing for social media 
• Direct communication - mail and email
• Creative challenge