Creative Entrepreneurship

This short course aims to provide students with an understanding of the role business plays within the creative industries. By focusing on developing students' entrepreneurship awareness it seeks to ensure that they are equipped with the skills needed to establish sustainable creative practices.

Introduce students to entrepreneurship & intrapreneurship with a particular focus on developing sustainable business models in creative industries.

The course provides students with an opportunity to acquire and apply a broad range of entrepreneurship skills and covers topics including:

• Identifying Core Values: Building sustainable businesses built on core motivators.
• Designing the Future: Using creative envisioning to define evidence of future success.
• Business Blueprinting: Managing time and modelling business scenarios.
• Relationship Modelling: Establishing business partnerships and networks.
• Pitching: Developing the presentation skills required to persuade potential investors.
• IP and Ethics: Ensuring students are aware of the opportunities that Intellectual Property (IP) affords and stressing the importance of ethics as a core part of design research

Drawing upon NESTA's successful 'Insight Out' programme the module enhances students' awareness of the range of skills required to embed entrepreneurship within their creative practice.

The focus of the course is on product, service and business development strategy. On completion of the course, students should have a clear understanding of entrepreneurship and be able to apply their learning to underpin the business development of their product or service.

This course aims:

• To underline the importance of defining compelling value propositions underpinned by clearly articulated core values.
• To introduce creative envisioning techniques as a business development tool.
• To stress the importance of time and resource management through modelling different business scenarios.
• To demonstrate the role market research and competitor analysis play in establishing business relationships.
• To develop high-level skills in product and service presentations.

Students are challenged to clearly define their business strategy through a programme of, seminars and workshops. This programme is designed to equip students with the skills required to establish a sustainable creative practice.

Sustainability at Ulster

• Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.
• At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.
• We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.
• Our work in this area is already being recognised globally.  Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5th Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17:  Partnership for the Goals.
• Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.