The primary objective of this one-day course is to enable participants to understand and use the conventions of writing promotional material;
DurationDescription
The primary objective of this one-day course is to enable participants to understand and use the conventions of writing promotional material; prepare them for conducting a basic Readership and Benefits Analysis; and provide them with guidelines for creating truly attractive copy and promotional material.
What You Will Learn
Upon completion of this course, you will be able to:
Recognise the three primary purposes of all communication.
Identify their primary and secondary readerships.
Recognise the difference between ‘features’ and ‘benefits’ and use a Benefits Analysis Chart to identify what will attract and persuade readers to commit.
Follow and use guidelines for writing good ‘copy’; including, the basic structure and layout of promotional e-mails; using colour and graphics to enhance your message; making good use of active verbs; and using a personal, rather than impersonal style.
Identify and use an effective ‘promotional’ style of writing.
Understand the different ‘convincers’ that direct readers decisions and gain their commitment.
London Business Training Consulting (LBTC) is accredited by the British Accreditation Council (BAC) – a comprehensive quality assurance scheme for independent further and higher education in the United Kingdom (UK). BAC accreditation is recognised the world over as the clearest mark of educational quality in the private sector.
The BAC has been providing quality assurance for independent further and higher education in the UK for more than 35 years. Today students and governments all over the world recognise the BAC name as one the clearest indications of educational quality in the private sector.
A full member of the European Association for Quality Assurance (ENQA) and the International Network for Quality Assurance (INQAAHE) the BAC currently accredits more than 230 leading institutions in 19 countries.
For delegates from outside the UK, applying to an accredited institution is a mandatory requirement for a successful short-term study visa application. Download LBTC’s accreditation certificate.
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