• How you can reflect the personality of your organisation through the words you choose
DurationSection one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience's attention
• Creative headlines and intros
• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer's block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
Everyone who attends a classroom course tells us the same thing - there's an amazing vibe and energy. It doesn't happen by accident, our front of house staff are amazing. We hire people with interesting stories from all over the world, who understand how to put people at ease.
We play great music that's curated to make you feel ready for the day ahead. We want you to feel like you've arrived at the house of an old friend. Welcomed, relaxed and looked after.
If writing is part of your role, it may be critical to ensure your writing skills reflect the calibre and identity of your company, organisation, project or brand, and make the very best first impression in every situation.
On this 4 week course you will learn how to write a story with an intriguing beginning, a focused middle and a satisfying end.
Whether you want to write your life story, develop a useful second income or graduate to a full-time occupation as a feature writer and author of fiction, this course will encourage you to get started and answer the basics of the craft. The sessions will include everything you need to know about wr...
You will learn how to read and think as a writer and explore the choices faced and decisions taken by writers. Regular workshops and bespoke reading lists will serve to inform and enrich your own work.
Using examples, class discussions and writing activities, we will uncover the secrets behind the timeless love story.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UK, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore