• How you can reflect the personality of your organisation through the words you choose
DurationSection one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience's attention
• Creative headlines and intros
• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer's block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
Everyone who attends a classroom course tells us the same thing - there's an amazing vibe and energy. It doesn't happen by accident, our front of house staff are amazing. We hire people with interesting stories from all over the world, who understand how to put people at ease.
We play great music that's curated to make you feel ready for the day ahead. We want you to feel like you've arrived at the house of an old friend. Welcomed, relaxed and looked after.
Writing and Preparing Course Materials This Course Is Offered By H2 Training Consultancy
The flexible approach to studying will: - enable you to complete the course in your own time - complete the course in as little as 20 hours or less - At the end of the whole course, you are presented with an automated examination which can be attempted online,
The aim of this five week course is to help both the beginner and the more advanced writer to develop and improve their writing skills in a range of different areas, including short story writing, flash fiction, poetry and the writing of a novel.
you have an idea for a story you want to explore, have written a few chapters, or completed a first draft you want to develop
It aims to encourage learners to have the confidence to write stories, poems and much more in a creative and imaginative style. This course encourages learners to use and stretch their imaginations and express their creative energy with words.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UK, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore
Saudi Arabia
Egypt
Jordan