• How you can reflect the personality of your organisation through the words you choose
DurationSection one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience's attention
• Creative headlines and intros
• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer's block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
Everyone who attends a classroom course tells us the same thing - there's an amazing vibe and energy. It doesn't happen by accident, our front of house staff are amazing. We hire people with interesting stories from all over the world, who understand how to put people at ease.
We play great music that's curated to make you feel ready for the day ahead. We want you to feel like you've arrived at the house of an old friend. Welcomed, relaxed and looked after.
This course will help you to tap into your creativity and incorporate it into everyday writing tasks. It will also offer advice and techniques on how to overcome writer's block and approach writing in a more structured and effective way.
cEach two-hour creative writing workshop, is an opportunity to exchange stories of birth and breastfeeding experiences, and using prompts and examples produce a short piece of writing that can offer a fresh understanding of your journey. This is a child-friendly venue and activity.
Feature writing training teaching core principles and writing techniques for producing high quality features.
Creative Writing course is designed to include a variety of writing styles to encourage writing for pleasure and enjoyment. Whether you're a beginner or an experienced writer, you will be given advice and feedback in a supportive environment to help develop your skills to use your mind and imaginat...
To support your career we provide fully accredited courses so that you do not face any problem getting a job or receiving a promotion in your workplace!
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UK, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore