Cultivating Connection: Social Media Marketing for Small Businesses

Welcome to social media marketing- with a difference. You will learn basic marketing strategy, how to build your brand, and all the ‘rules’ of the trade- and when best to break them.

Your digital fluency will improve as we turn social media inside out to find out how it works, and more importantly- how you can make it work for you.

This course isn’t just about helping you connect with people, it’s about making sure that you’re connecting with the right people. Together we’ll explore the different ways you can build a community of stakeholders, with a focus on sustainable, authentic engagement.

 We’ll be exploring popular social media platforms like Facebook and Instagram, and how you can utilise them in your small business- whether you’re already up and running, have an idea you’d like to launch, have a talent or brand you want to showcase, or something else; you will learn how to confidently market yourself in the digital age.

By the end of the course, you’ll be producing engaging content across platforms with confidence.

What you need to prepare

You must have a personal Facebook account or be willing to create one before the first class. This class may move online if required - so be prepared to use Zoom!

This course is supported by the TEC (Tertiary Education Commission) to assist with literacy and numeracy needs of students. You must attend 80% of the class. At the same time we hope you will learn other useful and interesting skills and have a lot of fun learning with us.