Customer Analytics

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones.  

This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention. 

Learning Outcomes:

• Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
• Develop data-based customer personas.
• Conduct data-based customer segmentation.
• Use data analytics to predict customer behaviour.
• Develop customer insights across the entire customer lifecycle.