Customer Relationship Management (CRM) is a business strategy for maximizing shareholder value through acquiring, enhancing and retaining desired customers. This course will examine the concepts, processes and technologies an organization uses to achieve superior performance through client intellige
Customer Relationship Management (CRM) is a business strategy for maximizing shareholder value through acquiring, enhancing and retaining desired customers. This course will examine the concepts, processes and technologies an organization uses to achieve superior performance through client intelligence.
CRM software will be used to illustrate several client-facing business processes: lead management and the prospect qualification process; sales process management, campaign management and the execution of post-conversion service.
The course emphasizes the methods of accessing intelligence, team collaboration, performance measurement and continuous improvement though analytical feedback. Corporate examples/scenarios will be used to illustrate best practices. Aligning business activities around the customer/client creates an opportunity to collect an extensive quantity of client-related descriptive and behavioural data.
Methods of analyzing and interpreting this data will be investigated; analysis and queries will be executed. Corporate examples will be used to emphasize the importance of identifying the business objective and selecting an appropriate technique. Course content will be delivered using lectures and demonstration, assigned cases and readings, review of relevant web sites and the use of selected technologies.
Over the past 50 years, Centennial College has transformed itself from a local community college to a worldly institution, with a presence in countries like China, India, South Korea and Brazil.
Our focus has always been on preparing graduates to enter the work force, while teaching our students to be leaders. We’ve worked to build lasting partnerships with local communities, while preparing our graduates to succeed globally.
Locally, we continue to offer industry-recognized full- and part-time programs at four Toronto campuses. Whether in our classrooms, our labs or the community, Centennial student experience the real world before they even graduate.
They're job-ready, and that's a fact employers have told us, as more than 94 per cent of those hiring Centennial grads are satisfied or very satisfied with their hires.
As a leader in internationalization, we’ve done extensive work teaching international students. At the same time, we are enabling more Canadian learners to have an international adventure, be it completing a semester in Spain, an internship in South Africa or a Global Citizenship learning experience in the Amazon Basin.
We believe a Centennial education is an education without borders, because the world has changed, and so have we. We’ve re-created our College, giving ourselves a unique position in the marketplace and the world.
We are now prepared for the next set of challenges: To be more innovative and entrepreneurial, to further exploit the benefits of technology, to creatively engage our employees, to build more bridges with communities and employers and to see our graduates do meaningful work and have meaningful lives.
The CRM environment depicted in all Qixas CRM courses reflects training data based on a fictitious company, Adventure Work Cycles. While it is possible to follow the course using an updated demo instance from Microsoft or your own Sandbox environment, the Lab data would not be the same and would no...
Customer Relationship Management (CRM) is a comprehensive course that delves into the principles, strategies, and techniques involved in designing and managing exceptional customer experiences.
In cooperation with an authorized Salesforce training provider, we offer a complete Salesforce training program to successfully manage your cloud-based Salesforce applications.
The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM).
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