Customer Relationship Management

This module enables candidates to develop coherent customer relationship management plans that incorporate strategic and tactical dimensions. This course focuses on the development and implementation of relationship strategies via the use of strategic initiatives for the service sector.

Topics covered in the module include customer behaviour, services marketing, customer relationship management strategy and implementation and corporate social responsibility. Customer Relationship Management is rapidly becoming an important initiative for most organisations when trying to improve their marketing programs. Systematically developing better customer relationship management adds value to the supply chain regardless of the channels of distribution.

Learning Outcomes

• Propose solution for operational issues in Islamic Banking Industry through presentations.
• Demonstrate digital skills in the operation of Islamic Banking Industry.
• Propose customer relationship management solution and ethical approaches to Islamic Banking Industry.