This module enables candidates to develop coherent customer relationship management plans that incorporate strategic and tactical dimensions. This course focuses on the development and implementation of relationship strategies via the use of strategic initiatives for the service sector.
DurationThis module enables candidates to develop coherent customer relationship management plans that incorporate strategic and tactical dimensions. This course focuses on the development and implementation of relationship strategies via the use of strategic initiatives for the service sector.
Topics covered in the module include customer behaviour, services marketing, customer relationship management strategy and implementation and corporate social responsibility. Customer Relationship Management is rapidly becoming an important initiative for most organisations when trying to improve their marketing programs. Systematically developing better customer relationship management adds value to the supply chain regardless of the channels of distribution.
Learning Outcomes
Universiti Tun Abdul Razak (UNIRAZAK) was established on 18 December 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB). The University is under the leadership and guidance of our esteemed Pro-Chancellor, YBhg. Dato’ Mohamed Nizam Abdul Razak.
UNIRAZAK is known for its coveted degrees which were jointly developed in partnership with globally renowned professional bodies. This unique approach enabled its students to obtain dual qualifications; a degree and accreditation by professional bodies relevant to their chosen fields be they in accounting, management, taxation and Islamic banking & finance.
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