This module enables candidates to develop coherent customer relationship management plans that incorporate strategic and tactical dimensions. This course focuses on the development and implementation of relationship strategies via the use of strategic initiatives for the service sector.
DurationThis module enables candidates to develop coherent customer relationship management plans that incorporate strategic and tactical dimensions. This course focuses on the development and implementation of relationship strategies via the use of strategic initiatives for the service sector.
Topics covered in the module include customer behaviour, services marketing, customer relationship management strategy and implementation and corporate social responsibility. Customer Relationship Management is rapidly becoming an important initiative for most organisations when trying to improve their marketing programs. Systematically developing better customer relationship management adds value to the supply chain regardless of the channels of distribution.
Learning Outcomes
Universiti Tun Abdul Razak (UNIRAZAK) was established on 18 December 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB). The University is under the leadership and guidance of our esteemed Pro-Chancellor, YBhg. Dato’ Mohamed Nizam Abdul Razak.
UNIRAZAK is known for its coveted degrees which were jointly developed in partnership with globally renowned professional bodies. This unique approach enabled its students to obtain dual qualifications; a degree and accreditation by professional bodies relevant to their chosen fields be they in accounting, management, taxation and Islamic banking & finance.
Supplier and customer relationship management are offered by mcpolycc. Break into a new field like some information technology or data science. No prior experience support necessary. Break into a new field like some information technology or data science. No prior experience support necessary.
The customer relationship management or crm program is specifically proposed on the theoretical and practical knowledge of a combination of strategy and technology designed and compiled specially for use by organizations or individuals to manage interactions with customers to build long-term relati...
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This unique 2-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the buy-in process. By providing you with a rigorous training environment, your active participation in our program wi...
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