This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort.
DurationThis course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort.
Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit.
Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households.
Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software/systems/solutions, effective CRM communication, and the ethical and social issues related to CRM.
Pre Requisites
MKT 301 MGT majors only
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The certificate in Sales and Customer Management is designed to enhance knowledge and practical skills for a successful career in the sales profession. Students will be able to use customer relationship management (CRM) and selling techniques for reaching target markets, to sell a product or servic...
This class is delivered by a live instructor and is specifically designed to teach salespeople the more advanced sales and activity management features of Salesforce. A student in this class will learn how to configure some of the advanced functionality within Salesforce including the user interfac...
The CRM training course and lab provide knowledge on topics such as technology and data platform; organization and CRM; privacy and ethics consideration; CRM program measurements and tools; and social networking and CRM.
This five-Week certificate program can be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul's Integrated Marketing Communications Certificate Program.
Take your CRM Analytics skills to the next level. In this 3-day, expert-led class, you’ll learn how to develop and implement a CRM Analytics environment that contains both Salesforce and non-Salesforce data.
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