Customer Relationship Management (CRM) Certificate Program

Customer Relationship Management is a strategic methodology that recognizes customers as the core of the business. Organizations are finding that if they enhance the customer experience, a relationship can form between the customer and the organization.

Sustaining this relationship over time can lead to growing customer satisfaction and loyalty, which in turn enhance the organization's competitive position as well as increase its profitability.

Through text readings, case studies analysis, quizzes, exams and exercises, you will gain a firm understanding of the key decision variables required to successfully adopt and use this methodology in B2C, B2B and B2B2C environments.

This five-Week certificate program can be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul's Integrated Marketing Communications Certificate Program.

Who Should Attend

The course is designed for individuals at any level in Marketing and Sales or non-marketing professionals interested in understanding how they affect or are affected by CRM practices.
This also includes:

• Services

• Customer service

• Technology professionals

• Entrepreneurs 

• Others interested in CRM

Benefits

Whether you are a CRM novice or want a fresh approach to your previous CRM training, you will gain:

• In-depth understanding of the benefits of CRM and the competitive advantage this methodology provides

• Insight on the challenges and constraints organizations face in attempting to incorporate CRM

• Appreciation of how technology can be leveraged to enhance a CRM initiative

• Exposure to best practices in multiple vertical markets

• Knowledge of the key decision variables related to CRM

• An understanding of simple CRM techniques

• Hands-on practice including case study analysis