Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
DurationData-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes:
UBC Sauder is accredited by AACSB, which provides internationally recognized, specialized accreditation for business and accounting programs at the bachelor’s, master’s, and doctoral levels.
AACSB Accreditation is known worldwide as the longest standing, most recognized form of specialized accreditation an institution and its business programs can earn.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
Building a career in marketing is an exciting journey!
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
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