Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
DurationData-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes:
UBC Sauder is accredited by AACSB, which provides internationally recognized, specialized accreditation for business and accounting programs at the bachelor’s, master’s, and doctoral levels.
AACSB Accreditation is known worldwide as the longest standing, most recognized form of specialized accreditation an institution and its business programs can earn.
This course explores the four “Ps” (price, product, promotion, and place) of marketing as they relate to the food and beverage industry. It will also include strategies and tips for using social media to promote a business.
This course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators
Creating awareness of a new initiative is one of the first steps to ensure its acceptance into an organization. The first step is to build and change management plan then sell it, or market it to key stakeholders, executives and persons who are advocates for the initiative.
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems.
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