Data And Marketing Analytics Fundamentals

Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.

Learning Outcomes:

• Define fundamental data and marketing terminology and concepts.
• List the core components of a marketing analytics strategy.
• Describe and identify various tools and techniques for collecting and analyzing data.
• Evaluate data to make data-driven marketing decisions and assessments.
• Visualize data for key stakeholders and to gain buy-in.