Data-Driven Content Marketing

The University of Chicago’s eight-week Data-Driven Content Marketing course will help you explore content marketing and learn a variety of tactics to engage your audience and drive relevant and profitable customer action by effectively gauging and adjusting your strategy to meet business objectives.

By the end of the course, you will be fully prepared to present a complete marketing strategy to brand stakeholders.

You Will Learn To:

• Describe how content marketing can be a creative, cost-effective solution.

• Identify strong content marketing strategies and explain their success.

• Define a target audience, carry out research, and outline your audience’s online media habits.

• Create a content map for three content pillars in line with a brand’s business objectives.

• Create a channel marketing plan for disseminating content to the target audience.

• Create a growth plan that incorporates a user-generated campaign and additional tactics like influencer nurturing.

• Establish KPIs to measure and adjust the strategy as it is implemented.

• Present a complete content marketing strategy to brand stakeholders.

Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.